Software Websites: Box Shots?
how about screen shots of the software
On Wed, Feb 25, 2009 at 7:33 PM, Sabina S. <sabinaux at gmail.com> wrote:
> Imagine you design Websites for software products. Your company's
> products are compelling and well designed. What do you put on your
> Website homepage? How do you fulfill your mission of distinguishing
> your product suite when some of your products are similar?
>
> To add more context, imagine you know that many of your customers
> will download the software on the spot when they visit your site. A
> few will order physical copies.
>
> The defacto standard seems to be box shots -- thumbnail images of the
> box the software comes in. Is that how you would approach the design?
> Why? Why not? What else would you do or what would you do
> differently? Why?
>
>
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Brad Ford
Art Director
801.699.7038
www.superbigfundesign.com
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Comments
I'm glad you asked this question. Recently I needed to purchase CD
burning software and did some searching online for a product to suit
my needs. So I have some very recent thoughts relevant to this
question.
Why would users/potential customers want to see an image of the
product box? Especially since many of them will purchase the
downloadable version.
Here's some alternative ideas:
- testimonial videos - short testimonials from real customers
(last.fm used to have some great, punchy rollover videos on their
site)
- screenshots from the software (as Brad has already mentioned) to
give the customer a feel for the interface
- conceptualised task flow diagrams - to help show how
simple/quick/easy it is to get things done with the software.
No more product box shots...please! ;)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=39255
Typical use case are attractive: how could we use it in which kind of context...
It's the way we design, and we sale designed products.
--jarod
On Wed, 25 Feb 2009 18:33:10, Sabina S. <sabinaux at gmail.com> wrote:
> Imagine you design Websites for software products. Your company's
> products are compelling and well designed. What do you put on your
> Website homepage? How do you fulfill your mission of distinguishing
> your product suite when some of your products are similar?
>
> To add more context, imagine you know that many of your customers
> will download the software on the spot when they visit your site. A
> few will order physical copies.
>
> The defacto standard seems to be box shots -- thumbnail images of the
> box the software comes in. Is that how you would approach the design?
> Why? Why not? What else would you do or what would you do
> differently? Why?
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
--
Sent from my mobile device
http://designforuse.blogspot.com/
An image of triplets, preferably attractive females smiling as if they just
did the download, with different browser ball caps (mozilla, chrome, safari)
and OS T-shirts (OSX, XP, Linux) that when clicked initiate the
corresponding configuration download.
OR
something like this:
http://www.versiontracker.com
I was going to say testimonials...studies show...
Maybe check this out:http://www.livefaceonweb.com/samples/sample1.aspx
I WAS working on something similar and a friend sent me the link. Not very
practical but different.