In thinking about the ease-of-use of a product or application, there
seems to be an assumption with some designers that give and take must
happen as it relates to efficiency and intuitiveness. (IOW, You have to
design for one at the sacrifice of the other, at least on some level.)
Where does this idea come from? Why can't we design and build something
that is both efficient and intuitive? Isn't that our job as designers?
It seems that there ought to be a way to design an application that is
intuitive AND efficient.
What have others experienced when trying to face this challenge (or at
least overcome the idea that efficiency and intuitiveness can't happen