Working on a project to try to help a client create some sense out of a
tangled mess of microsites..no consistant integration with the mother
site, nav and structure all over the place, experiences are disjointed.
They are looking to establish standards but I'm of the mind to do away
with them all together and build great experiences within the mother site.
Does anyone have any research, case studies or other to prove out that
this is the better method? I realize there is a place for micros..special
events, short term promotion and build search rankings but in this case
they are being used for products/benefits/rewards.