Airline Website UX

12 Feb 2009 - 2:20am
5 years ago
11 replies
2347 reads
AJ Kock
2007

I was wondering if anyone can direct me to some research or examples
of good Airline Website UX and secondly, good UX for the complete
Airline Experience?

Comments

12 Feb 2009 - 3:09am
jorge furuya
2008

My first choice would be Virgin America:

www.virginamerica.com

both the website and the whole airline check in - inflight experience.

also up there:

www.jetblue.com

www.aeromexico.com

www.flysas.net

not an airline but related:

www.vayama.com

you could also start a thread at www.airliners.net

good luck!

-Jorge

On Feb 11, 2009, at 11:20 PM, AJKock wrote:

> I was wondering if anyone can direct me to some research or examples
> of good Airline Website UX and secondly, good UX for the complete
> Airline Experience?
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

12 Feb 2009 - 4:00am
Mike Padgett
2008

Ahoj, AJ!

The theme of last year's UPA World Usability Day (November 2008) was transportation and here in Belgium, I attended a lecture evening to mark the occasion.

One of the presentations discussed a case study for Brussels Airlines that preceded their recent web refresh. I would think that might go some way to matching your idea of "the complete Airline Experience".

Here's a bit of the abstract (their English, not mine ;-)):

"This is the story of a total user experience mission for Brussels Airlines. The mission consisted to live the experience users make with the product of our client. Than, we have made all the steps the user made in general (to take information, to compare, to book, to checkin, to take the plane, etc). During the mission, we were not only testers, but also observers and analysts."

It's a little bit salesy (the event was hosted by an agency who couldn't quite resist plugging themselves a bit) but if you're interested, see "Travel Experience: Brussels Airlines case study" at http://usabilityday.be/wud/

Thanks

Mike

-------------------
www.mikepadgett.com

>I was wondering if anyone can direct me to some research or examples
>of good Airline Website UX and secondly, good UX for the complete
>Airline Experience?
>________________________________________________________________
>Welcome to the Interaction Design Association (IxDA)!
>To post to this list ....... discuss at ixda.org
>Unsubscribe ................ http://www.ixda.org/unsubscribe
>List Guidelines ............ http://www.ixda.org/guidelines
>List Help .................. http://www.ixda.org/help

12 Feb 2009 - 5:43am
Tom Coombs
2009

I think BA do a very good job of managing the booking process.

There's an aggregator worth looking at if you haven't seen it
already - Kayak.com. To my mind they have been providing the best
search experience for a long time, and it is of course much harder
for aggregators than for airlines because of the way they access the
data.

Irrelevant but funny ... best travel site name for me is the Indian
site oktatabyebye.com

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

12 Feb 2009 - 6:43am
tonyzeoli
2008

I love the JetBlue.com site.

On 2/12/09 2:20 AM, "AJKock" <ajkock at gmail.com> wrote:

> I was wondering if anyone can direct me to some research or examples
> of good Airline Website UX and secondly, good UX for the complete
> Airline Experience?
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

12 Feb 2009 - 6:56am
Eric Harris
2009

Southwest Airlines has a pretty neat section for educating people on
their unique boarding process. It's called "Boarding School," and
the whole interface is designed around the concept of a school desk
and notebook paper.
Might be worth checking out:

http://www.southwest.com/help/boardingschool/

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

12 Feb 2009 - 8:32am
Eduardo Loureiro
2008

Hello,

I know some articles about airline web sites:
here<http://portal.acm.org/citation.cfm?id=632716.632903>,
here <http://portal.acm.org/citation.cfm?id=506541> and
here<http://www.webusability.es/articles>.
This last is an usability report very interesting.

--
Eduardo Loureiro
Interaction designer
http://eduardoloureiro.com
t: 55 31 8836.6520

Mapa Digital
http://mapadigital.net
t: 55 31 3291.5811

12 Feb 2009 - 1:26pm
Elana Glazer
2009

I'm a fan of Air Canada's site (aircanada.com) for booking a flight:

- Fares for flights several days before and after your selected dates
appear on the results page in tabs
- Information for all flights on selected day (active tab) is neatly
laid out (including a link to get aircraft and seating details)
- You can select return and departure flights on one page
- You can select additional options (meals, baggage credit) or easily
skip this step
- The up-sell to a higher fare is nicely done. On the results page
you are shown the different options. On the checkout page they list
the incremental cost of upgrading with the additional benefit.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

12 Feb 2009 - 9:21am
Karl Sigiscar
2009

I was impressed by two works:

- The check-in screen at British Airways where you can choose your
seat.

- The SAS business class presentation by Fantasy Interactive.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

12 Feb 2009 - 3:25pm
AJ Kock
2007

Thank you everyone for your informative answers.
Eduardo, your last link doesn't seem to be working.

12 Feb 2009 - 3:46pm
usabilitymedic
2008

Just in regard to the booking process...

1) Sidestep.com (powered by the same engine as kayak.com) is a great
experience enabling robust and valuable filtering to the booking
process.

2) American Airlines has a much improved display for booking options
than in the past. When entering your destination and dates, be sure
to ask for the Search Results By: PRICE AND SCHEDULE - ENHANCED.

They offer nifty matrix for checking out your options.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

15 Feb 2009 - 8:05pm
Sara Durning
2009

You can download this report: Ensuring Your Site Takes Off - a report
that evaluates 20 of the top UK travel agent and airline carrier
websites against 20 best practice usability guidelines from the Web
Credible website.

Just enter your email address, and they'll send you the PDF report.
Well worth the effort.

http://www.webcredible.co.uk/user-friendly-resources/white-papers/travel-usability.shtml

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38599

Syndicate content Get the feed