What is a Landing Page?

7 Feb 2009 - 12:59pm
5 years ago
8 replies
470 reads
Jens Meiert
2004

> I'm curious what your feelings are regarding what a landing page is

I think Wikipedia's somehow right when defining a "landing page",
<http://en.wikipedia.org/wiki/Landing_page>. (Skipping my own thoughts
for now.)

--
Jens Meiert
http://meiert.com/en/

Comments

7 Feb 2009 - 2:15pm
mcaskey
2008

I agree that the Wikipedia entry is somewhat right. I was pleasantly
surprised by the mention of testing (split and MVT).

I might add a more general definition, in saying that a landing page is
the first page a person visits within a site, whether it be a homepage,
marketing landing page, article page, product page, or even a site map.

-Mike C.

Jens Meiert wrote:
>> I'm curious what your feelings are regarding what a landing page is
>>
>
> I think Wikipedia's somehow right when defining a "landing page",
> <http://en.wikipedia.org/wiki/Landing_page>. (Skipping my own thoughts
> for now.)
>
>

7 Feb 2009 - 4:26pm
Angel Marquez
2008

Landing pages are linked to.

On Sat, Feb 7, 2009 at 11:15 AM, Mike Caskey <mike at casadev.com> wrote:

> I agree that the Wikipedia entry is somewhat right. I was pleasantly
> surprised by the mention of testing (split and MVT).
>
> I might add a more general definition, in saying that a landing page is the
> first page a person visits within a site, whether it be a homepage,
> marketing landing page, article page, product page, or even a site map.
>
> -Mike C.
>
>
> Jens Meiert wrote:
>
>> I'm curious what your feelings are regarding what a landing page is
>>>
>>>
>>
>> I think Wikipedia's somehow right when defining a "landing page",
>> <http://en.wikipedia.org/wiki/Landing_page>. (Skipping my own thoughts
>> for now.)
>>
>>
>>
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7 Feb 2009 - 5:10pm
dszuc
2005

Hi:

I see a landing page as the kick off point or starting point for
"like" information, grouped (aggregated) together and should
provide "easy doorways" to key questions the user may have.

Example:
Credit Cards -
http://www.hangseng.com/hsb/eng/per/cre/home/index.html

So yes "home pages" to key sections of a site.

Also see:
* http://www.uxmatters.com/mt/archives/2007/08/home-page-design.php
* http://www.uie.com/articles/galleries_reprint

rgds,
Dan at http://interaction09.ixda.org/

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38287

7 Feb 2009 - 5:15pm
Angel Marquez
2008

A home page coming from a search result page could be considered a landing
page. It is a relative term.

On Sat, Feb 7, 2009 at 2:10 PM, Daniel Szuc <dszuc at apogeehk.com> wrote:

> Hi:
>
> I see a landing page as the kick off point or starting point for
> "like" information, grouped (aggregated) together and should
> provide "easy doorways" to key questions the user may have.
>
> Example:
> Credit Cards -
> http://www.hangseng.com/hsb/eng/per/cre/home/index.html
>
> So yes "home pages" to key sections of a site.
>
> Also see:
> * http://www.uxmatters.com/mt/archives/2007/08/home-page-design.php
> * http://www.uie.com/articles/galleries_reprint
>
> rgds,
> Dan at http://interaction09.ixda.org/
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=38287
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

7 Feb 2009 - 5:33pm
dszuc
2005

Hi:

Agree and it should be a part of thinking about : (in no particular
order)

* Optimizing content on that page so that Search engines find it
* Ensuring the content is based on user needs
* Understanding the critical questions people have before they hit
that landing page
* Looking at other channels people use to get answers to the
questions e.g. Customer Support (that could be easily answered on a
landing page or provide doorways to the right content)

rgds,
Dan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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7 Feb 2009 - 5:36pm
Angel Marquez
2008

Out of curiosity, when would you use a jump page to a landing page?

8 Feb 2009 - 9:36am
msweeny
2006

Good Morning All,

>From the lobby of the Four Seasons at what has been an enormously rewarding
conference (and will another day to look forward to here in Vancouver).

If I were wearing a hat, I would take it off for Daniel who has hit the nail
on the head for his comments below. It is not so much that search engines
index the landing page (as they might have problems finding it unless you
add it to your sitemap.xml file); rather that it serves the function to
support the paid search advertising campaigns.

Google is now applying an Ad Quality Score to its search ads. This score is
predicated on the contextual similarity between:
*the text in the ad and the searcher's query terms (a reason behind the
'autofill' features that will automatically insert the term you are
purchasing into the headline or body text)
*the text in the ad and the text on the destination page

A low Ad Quality Score can see you paying a much higher price for placement
or the suspension of your ad all together. Landing pages are a critical
component in reinforcing the contextual relationship between what the
searcher is looking for and the 'bridge or landing' page that sees them one
step closer to finding it.

marianne
msweeny at speakeasy.net

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Daniel
Szuc
Sent: Saturday, February 07, 2009 2:33 PM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] What is a Landing Page?

Hi:

Agree and it should be a part of thinking about : (in no particular
order)

* Optimizing content on that page so that Search engines find it
* Ensuring the content is based on user needs
* Understanding the critical questions people have before they hit that
landing page
* Looking at other channels people use to get answers to the questions e.g.
Customer Support (that could be easily answered on a landing page or provide
doorways to the right content)

rgds,
Dan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=38287

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To post to this list ....... discuss at ixda.org Unsubscribe ................
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8 Feb 2009 - 10:05am
Mike Rayo
2009

I agree with everything (or just about everything) that's been said
or referenced. I think, though, that the main purpose of a landing
page, from a user's perspective, is that it's a payoff page. It
says to the user, "Oh, I've arrived somewhere." It is a temporary
respite from the transitional pages (or links) that got them there.
A home page, through the lens of this thinking, is a very special
landing page. Business unit pages can be landing pages. Special
pages associated with online campaigns are landing pages, too. This
gives a bit of direction to the design: how does one communicate,
through subtle or not-so-subtle page design, that "you have
arrived" ? It's this direction that has directed my designs.

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Posted from the new ixda.org
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