Separate Navigation labels and page titles

30 Jan 2009 - 6:30pm
5 years ago
3 replies
711 reads
johnwromano
2008

I¹d love to hear people¹s opinion on how closely navigations titles should
match page titles.

E.g. A primary nav might include ³Products | Services | Customer Service |
About Us². These titles need to be short to fit into the space and to make
choosing one easy and strait forward.

Clicking on ³Products² in the navigation would bring you to a page that has
an top heading (H1).

Questions:
Should that H1 title be exactly the same? E.g ³Products²
Is it OK if it is a little friendlier? E.g ³Our Great Products²
Is it OK if it very different? E.g ³All the great stuff we make²

The copywriter wants page titles to be witty, the search engine guy wants
them to help SEO, and the UX wants them to match to avoid confusion.

What do you think and how important is it to you?

Thanks.

Regards,
John Romano | Web Developer | capstrat
jromano at capstrat.com

Comments

30 Jan 2009 - 7:13pm
Edo A. Elan
2004

The product professional in me notes they all have a point. Shouldn't
something like this keep everybody happy?

Products Widgets, Xidgets and Zidgets

Another tactic is tasking the SEO person with creating phrases for
the values - thes phrases are the default bookmark value, so they
should be be usable when later appearing in the browser's bookmark
drop-down. It should keep him or her happily busy for awhile.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38005

30 Jan 2009 - 7:15pm
Edo A. Elan
2004

Oops, my HTML was filtered out.
I meant:

(H1)
Products
(br)
span (style tweak so it's not bold)
Widgets, Xidgets and Zidgets
(/span)
(/H1)

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38005

30 Jan 2009 - 6:47pm
usabilitycounts
2008

Place's I've worked at, we've skipped levels in the TITLE tag to
condense it, but always include the site name, brand name.

Witty's fun, but people don't search for witty, unfortunately, and
it's best to repeat them for SEO purposes. There's enough room to be
witty in the copy of the site.

On Jan 30, 2009, at 3:30 PM, John Romano wrote:

> I¹d love to hear people¹s opinion on how closely navigations titles
> should
> match page titles.

Patrick

email: pat at usabilitycounts.com | blog: http://www.usabilitycounts.com
cell: (562) 508-1750 | office: (562) 612-3346 | skype: (562) 219-3348

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