A friend of mine who is going to begin pursuing an executive MBA program has asked me the following on behalf of his class -
"...As a user of so many products (websites, appliances, electronics, furniture etc.), at times i feel frustrated that how could the product makers miss out on such a basic feature or get it wrong. A lot of us would end up in marketing, product development or interfacing with customers. Would you be able to give this group some sort of primer on product design (101)? If you can come up with a PPT over the next few weeks, i think it would help a lot of us in seeing things from a user perspective..."
I'll be sending him stuff, not presenting in person. This is that one time I have an opportunity to introduce to his class the concept and process of productizing via a UCD process. As he says, these guys will control many aspects of product creation in the future, and I really want to communicate to them among other things, a) what product design is, b)the importance of understanding the user in a non-focus-group based way, and c) how is it done (that there exists a system to do it, and people who specialize in this etc.). This is not just software product related, but product creation in general.