Product design 101 primer?

8 Jan 2009 - 6:34pm
5 years ago
2 replies
431 reads
Peyush Agarwal
2007

Hello all,

A friend of mine who is going to begin pursuing an executive MBA program has asked me the following on behalf of his class -

"...As a user of so many products (websites, appliances, electronics, furniture etc.), at times i feel frustrated that how could the product makers miss out on such a basic feature or get it wrong. A lot of us would end up in marketing, product development or interfacing with customers. Would you be able to give this group some sort of primer on product design (101)? If you can come up with a PPT over the next few weeks, i think it would help a lot of us in seeing things from a user perspective..."

I'll be sending him stuff, not presenting in person. This is that one time I have an opportunity to introduce to his class the concept and process of productizing via a UCD process. As he says, these guys will control many aspects of product creation in the future, and I really want to communicate to them among other things, a) what product design is, b)the importance of understanding the user in a non-focus-group based way, and c) how is it done (that there exists a system to do it, and people who specialize in this etc.). This is not just software product related, but product creation in general.

BTW, I shared this article with him - http://interactions.acm.org/content/?p=1205 which sparked the conversation. So I think they already have some exposure to the notion that product design needs to be contextual.

I'm looking for suggestions on possible slide-shares, ideas to include, stuff that's important to talk about to this particular audience etc.

Thank you
-Peyush

Comments

8 Jan 2009 - 7:33pm
Chauncey Wilson
2007

You might want to introduce the concept of the Rich Picture (or Stakeholder
diagram) that shows the wide range of stakeholders which can include:
designers, developers managers, senior executives, support, 3rd parties
involved iwth the product, journalist who write about the product, lawyers,
competitors (an odd type of stakeholder in that the quality of your product
will affect your competitors), regulators (standards bodies or medical
organizations for example), etc. Sometimes we focus on "user-centered"
design and forget the wider range of stakeholders who often have an impact
on our ability to design. There is a good article by Monk and Howard in a
past version of the ACM interactions magazine. It is a simple technique, but
very useful in examining the concerns of the various stakeholders.
Chauncey

On Thu, Jan 8, 2009 at 6:34 PM, Peyush Agarwal <peyush.agarwal at oracle.com>wrote:

> Hello all,
>
> A friend of mine who is going to begin pursuing an executive MBA program
> has asked me the following on behalf of his class -
>
> "...As a user of so many products (websites, appliances, electronics,
> furniture etc.), at times i feel frustrated that how could the product
> makers miss out on such a basic feature or get it wrong. A lot of us would
> end up in marketing, product development or interfacing with customers.
> Would you be able to give this group some sort of primer on product design
> (101)? If you can come up with a PPT over the next few weeks, i think it
> would help a lot of us in seeing things from a user perspective..."
>
> I'll be sending him stuff, not presenting in person. This is that one time
> I have an opportunity to introduce to his class the concept and process of
> productizing via a UCD process. As he says, these guys will control many
> aspects of product creation in the future, and I really want to communicate
> to them among other things, a) what product design is, b)the importance of
> understanding the user in a non-focus-group based way, and c) how is it done
> (that there exists a system to do it, and people who specialize in this
> etc.). This is not just software product related, but product creation in
> general.
>
> BTW, I shared this article with him -
> http://interactions.acm.org/content/?p=1205 which sparked the
> conversation. So I think they already have some exposure to the notion that
> product design needs to be contextual.
>
> I'm looking for suggestions on possible slide-shares, ideas to include,
> stuff that's important to talk about to this particular audience etc.
>
> Thank you
> -Peyush
> ________________________________________________________________
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10 Jan 2009 - 10:16am
dszuc
2005

I like this --
http://www.infodesign.com.au/articlespresentations/articles/humansadesignersguide.asp

rgds,
Dan

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