I saw it and thought they totally missed the point.
Kinex is a really great set of toys for people who
enjoy building things. The purpose of the toy is its
"complicated" assembly of the pieces and not the final
thing that it can do. Kinex is really something that
is a "hobbyist" toy and the user experience is the
building of it not the final product. I think ABC
missed an opportunity by not choosing a better
That said not all people who buy Kinex understand that
this is the kind of toy it is and I am not sure that
current KINEX marketing higlights the difficulty of
building kinex objects like they used to when they
first hit the market.