I'm sure we've all witnessed on how common it is for a user-experience
to begin at Google these days, even when the user has a known
I do it myself. For instance, say I want to look up 'Brighton' on
Wikipedia, I find the most efficient method of getting there to type
'wikipedia brighton' into my browser's in-built google search. This is
all based on the assumption that this will be the first result (it
normally is) and therefore the quickest way for me to achieve my goal.
This is certainly borne-out in the research I'm doing at the moment.
In some cases, this behaviour seems so habitual that users will take
this route, even when it isn't the most efficient method of reaching
My question is, does anyone know if there's a term for this kind of
As an aside, it's interesting how advertising is attempting to
capitalise on this. This film poster (http://bit.ly/b1p5) encourages
people to google 'Mother Lay-By' rather than displaying the film's
URL. What's even better is that it doesn't work!