Question: How to show discounted pricing to members without logging in to a site
14 Nov 2008 - 10:20am
5 years ago
I have a question.
One of our clients is a publisher who, in order to protect their
distributors and partner booksellers preferred pricing, know they can only
publish their LIST price on their web site. However, they wanted to know if
it were possible to show member pricing without the user having to log in.
There is no login requirement on the site, as its promotional.
I know that many retail stores online who heavily discount merchandise as a
loss leader, display a price when the user digs a little deeper, and then
actually adds the product to a cart. The user will then see the actual
retail price vs. the list price in the cart.
We are building a cart through which a user will aggregate the sku¹s they
are interested in, add them to the cart, and then pass them via an API to
the client¹s online store (another URL).
My idea is to say, ³Add this to your cart to see CLIENT X Member Pricing².
They see the list price, but then there¹s some text that let¹s them know if
they add to cart, they¹ll see the true price. They can then choose to take
the next step and complete the transaction in the client¹s shopping cart at
the shop URL.
Anthony Zeoli | ZAAH.COM
VP Product & Business Development