Keely's(sp?) Model (was Experience design vs interac tion design)

8 Nov 2004 - 6:40am
9 years ago
1 reply
464 reads
Narey, Kevin
2004

Any takers on a Keely's(sp?) model discussion?

For those not familiar with it and on the basis that my ASCII art skills are
strictly limited, I'll attempt to explain what it is....

Keely's model is a triangle representing a hypothetical 'product'.
Each side of the triangle is labelled with the following:

Capability (Engineering)
Viability (Business)
Desirability (Design)

I interpreted the hypothesis to be "a successful product comprises the
following..." The model is further used to show the relative maturity
present of the above three components in major organisations (FTSE 100 etc).

In referring to this model I have been able to engage with senior management
as it helped them realise that a third of their product's make-up was
largely missing... ;)

/** Name war alert starts **/

Peter:
>My opinion is that "it is time we re-label the field [...] into User
Experience."

Given the mention of Keely's model in Cooper's 'Inmates' and
Cooper/Reimann's About Face 2.0, was 'Product Desirability Designer' ever
considered in the naming stakes? Just a thought....

/** Name war alert continues......sorry Dave **/

Rgds

Kevin

**********************************************************************
gedas united kingdom limited
Registered in England no. 1371338

This email and any files transmitted with it are confidential
and it may be privileged.

It is intended solely for the use of the individual or entity to
whom it is addressed.

If you have received this in error, please contact the sender
and delete the material immediately.
**********************************************************************

Comments

8 Nov 2004 - 2:19pm
Listera
2004

Narey, Kevin:

> Capability (Engineering)
> Viability (Business)
> Desirability (Design)

Nooooooo.

Engineering should be involved in, well, engineering the product. not its
capabilities. That's prime design responsibility. This limits design to look
and feel, which is why the rest of the universe thinks of designers as pixel
pushers. I'm a designer: I solve problems.

Ziya
Nullius in Verba

Syndicate content Get the feed