IxD biz model similar to Bio/Life Science

14 Oct 2008 - 9:23am
6 years ago
11 replies
933 reads
Dave Malouf
2005

Is there the possibility (or does it exist already) of a segment of
organizations who's sole purpose is to do research for 10-20 years on
UX/IxD related stuff to churn out 1 amazing piece of unforgettable
technology/piece of IP that will forever change the landscape of our
sphere?

Is there such a thing? Can it exist? Would people invest?
Is this sorta what Jaff Han's organization/company is doing?

Even at CHI I don't see a lot of industry around this other than
already in the big R&D departments of HUGE organizations (IBM, MS,
Motorola, Philips, etc.)

I know that Biotech has a lot of PhD cum entrepreneurs that do work in
Stem and Genetics without having anything to "sell" for quite some
time with HUGE public valuations. Is there anything like this in IxD?

-- dave

--
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/

Comments

14 Oct 2008 - 9:28am
Mark Schraad
2006

Do you mean something like PARC back in the 70's?

On Tue, Oct 14, 2008 at 10:23 AM, David Malouf <dave.ixd at gmail.com> wrote:
> Is there the possibility (or does it exist already) of a segment of
> organizations who's sole purpose is to do research for 10-20 years on
> UX/IxD related stuff to churn out 1 amazing piece of unforgettable
> technology/piece of IP that will forever change the landscape of our
> sphere?
>
> Is there such a thing? Can it exist? Would people invest?
> Is this sorta what Jaff Han's organization/company is doing?
>
> Even at CHI I don't see a lot of industry around this other than
> already in the big R&D departments of HUGE organizations (IBM, MS,
> Motorola, Philips, etc.)
>
> I know that Biotech has a lot of PhD cum entrepreneurs that do work in
> Stem and Genetics without having anything to "sell" for quite some
> time with HUGE public valuations. Is there anything like this in IxD?
>
> -- dave
>
> --
> David Malouf
> http://synapticburn.com/
> http://ixda.org/
> http://motorola.com/
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

14 Oct 2008 - 9:45am
Catriona Macaulay
2007

The thing with the life sciences stuff is that it is built on some
very effective hype around the potential translational aspects (i.e.
if you come up with a pill to stop male pattern baldness), and also
the fact that these guys 'get' their IP through the knowledge work
they do. A university lab spinning out some of their work (for which
the Uni gets a cut) is the model for most of those higher profile
cases in biotech. For the money guys the potential profits (not to
mention impact on their hair :) are enormous so they buy in (or did -
I suspect biotechs will find the current climate hits them very
badly). Sadly the reality of how well the science translates into real
treatments is pretty far from the hype. Some people did, and are,
making a lot of money out of the promise of biotech but unless these
investments start showing a real return those investment folks will
turn away to the next boom-time glittering promise. Talk to a life
scientist and the sort of coverage dong the rounds about eg the 'gene
that causes baldness and the imminent cure' will led to snorts of
derision.

The big tech cos like MS still do long range foundational research
that has components of interaction design. The Nokia morph stuff doing
the rounds just now is a good example. But the chances of a small
group of people (e.g. in a University) stumbling on to something that
has clear, enormous and easily hyped (eg it's very complex and hard to
understand) potential payback are much slimmer than for the life
scientists. In short - In biotech the 'orgs' that do this are
Universities or other publically funded research bodies, by and large,
and the stuff they churn out gets funded because of the hype
surrounding these knowledge breakthroughs.

Catriona

On 14 Oct 2008, at 15:28, mark schraad wrote:

> Do you mean something like PARC back in the 70's?
>
>
>
> On Tue, Oct 14, 2008 at 10:23 AM, David Malouf <dave.ixd at gmail.com>
> wrote:
>> Is there the possibility (or does it exist already) of a segment of
>> organizations who's sole purpose is to do research for 10-20 years on
>> UX/IxD related stuff to churn out 1 amazing piece of unforgettable
>> technology/piece of IP that will forever change the landscape of our
>> sphere?
>>
>> Is there such a thing? Can it exist? Would people invest?
>> Is this sorta what Jaff Han's organization/company is doing?
>>
>> Even at CHI I don't see a lot of industry around this other than
>> already in the big R&D departments of HUGE organizations (IBM, MS,
>> Motorola, Philips, etc.)
>>
>> I know that Biotech has a lot of PhD cum entrepreneurs that do work
>> in
>> Stem and Genetics without having anything to "sell" for quite some
>> time with HUGE public valuations. Is there anything like this in IxD?
>>
>> -- dave
>>
>> --
>> David Malouf
>> http://synapticburn.com/
>> http://ixda.org/
>> http://motorola.com/
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

14 Oct 2008 - 9:50am
Itamar Medeiros
2006

Autodesk has set up a number of research initiatives in the area of
interaction design there are not exclusively committed to product
development, like the "Autodesk Research"
(http://www.autodesk.com/research).

...

{ Itamar Medeiros } Information Designer
designing clear, understandable communication by
caring to structure, context, and presentation
of data and information

mobile ::: 86 13671503252
website ::: http://designative.info/
aim ::: itamarlmedeiros
skype ::: designative

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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14 Oct 2008 - 9:57am
Donna Fritzsche
2005

Xerox Parc was what I thought of immediately also.
Donna

On Tue, 14 Oct 2008 10:28:42 -0400, mark schraad wrote
> Do you mean something like PARC back in the 70's?
>
> On Tue, Oct 14, 2008 at 10:23 AM, David Malouf <dave.ixd at gmail.com> wrote:
> > Is there the possibility (or does it exist already) of a segment of
> > organizations who's sole purpose is to do research for 10-20 years on
> > UX/IxD related stuff to churn out 1 amazing piece of unforgettable
> > technology/piece of IP that will forever change the landscape of our
> > sphere?
> >
> > Is there such a thing? Can it exist? Would people invest?
> > Is this sorta what Jaff Han's organization/company is doing?
> >
> > Even at CHI I don't see a lot of industry around this other than
> > already in the big R&D departments of HUGE organizations (IBM, MS,
> > Motorola, Philips, etc.)
> >
> > I know that Biotech has a lot of PhD cum entrepreneurs that do work in
> > Stem and Genetics without having anything to "sell" for quite some
> > time with HUGE public valuations. Is there anything like this in IxD?
> >
> > -- dave
> >
> > --
> > David Malouf
> > http://synapticburn.com/
> > http://ixda.org/
> > http://motorola.com/
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

14 Oct 2008 - 9:59am
Dave Malouf
2005

But PARC is part of Xerox. So it is itself a mega-corp, no?

-- dave

On Tue, Oct 14, 2008 at 10:57 AM, Donna M. Fritzsche
<donnamarie at amichi.info> wrote:
> Xerox Parc was what I thought of immediately also.
> Donna
>
> On Tue, 14 Oct 2008 10:28:42 -0400, mark schraad wrote
>> Do you mean something like PARC back in the 70's?
>>
>> On Tue, Oct 14, 2008 at 10:23 AM, David Malouf <dave.ixd at gmail.com> wrote:
>> > Is there the possibility (or does it exist already) of a segment of
>> > organizations who's sole purpose is to do research for 10-20 years on
>> > UX/IxD related stuff to churn out 1 amazing piece of unforgettable
>> > technology/piece of IP that will forever change the landscape of our
>> > sphere?
>> >
>> > Is there such a thing? Can it exist? Would people invest?
>> > Is this sorta what Jaff Han's organization/company is doing?
>> >
>> > Even at CHI I don't see a lot of industry around this other than
>> > already in the big R&D departments of HUGE organizations (IBM, MS,
>> > Motorola, Philips, etc.)
>> >
>> > I know that Biotech has a lot of PhD cum entrepreneurs that do work in
>> > Stem and Genetics without having anything to "sell" for quite some
>> > time with HUGE public valuations. Is there anything like this in IxD?
>> >
>> > -- dave
>> >
>> > --
>> > David Malouf
>> > http://synapticburn.com/
>> > http://ixda.org/
>> > http://motorola.com/
>> > ________________________________________________________________
>> > Welcome to the Interaction Design Association (IxDA)!
>> > To post to this list ....... discuss at ixda.org
>> > Unsubscribe ................ http://www.ixda.org/unsubscribe
>> > List Guidelines ............ http://www.ixda.org/guidelines
>> > List Help .................. http://www.ixda.org/help
>> >
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>
>

--
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/

14 Oct 2008 - 10:09am
Mark Schraad
2006

Yep - definitely part of a mega corp. I was not around there or
then... but everything I read about it has that sort of 'think tank',
slightly academic altruistic feel. Maybe it is the after-the-fact
sense that they did not directly capitalize on much of what they
developed that lends a slight not so for profit image?

On Tue, Oct 14, 2008 at 10:59 AM, David Malouf <dave.ixd at gmail.com> wrote:
> But PARC is part of Xerox. So it is itself a mega-corp, no?
>
> -- dave
>
>
> On Tue, Oct 14, 2008 at 10:57 AM, Donna M. Fritzsche
> <donnamarie at amichi.info> wrote:
>> Xerox Parc was what I thought of immediately also.
>> Donna
>>
>> On Tue, 14 Oct 2008 10:28:42 -0400, mark schraad wrote
>>> Do you mean something like PARC back in the 70's?
>>>
>>> On Tue, Oct 14, 2008 at 10:23 AM, David Malouf <dave.ixd at gmail.com> wrote:
>>> > Is there the possibility (or does it exist already) of a segment of
>>> > organizations who's sole purpose is to do research for 10-20 years on
>>> > UX/IxD related stuff to churn out 1 amazing piece of unforgettable
>>> > technology/piece of IP that will forever change the landscape of our
>>> > sphere?
>>> >
>>> > Is there such a thing? Can it exist? Would people invest?
>>> > Is this sorta what Jaff Han's organization/company is doing?
>>> >
>>> > Even at CHI I don't see a lot of industry around this other than
>>> > already in the big R&D departments of HUGE organizations (IBM, MS,
>>> > Motorola, Philips, etc.)
>>> >
>>> > I know that Biotech has a lot of PhD cum entrepreneurs that do work in
>>> > Stem and Genetics without having anything to "sell" for quite some
>>> > time with HUGE public valuations. Is there anything like this in IxD?
>>> >
>>> > -- dave
>>> >
>>> > --
>>> > David Malouf
>>> > http://synapticburn.com/
>>> > http://ixda.org/
>>> > http://motorola.com/
>>> > ________________________________________________________________
>>> > Welcome to the Interaction Design Association (IxDA)!
>>> > To post to this list ....... discuss at ixda.org
>>> > Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> > List Guidelines ............ http://www.ixda.org/guidelines
>>> > List Help .................. http://www.ixda.org/help
>>> >
>>> ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
>>> To post to this list ....... discuss at ixda.org
>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> List Guidelines ............ http://www.ixda.org/guidelines
>>> List Help .................. http://www.ixda.org/help
>>
>>
>
>
>
> --
> David Malouf
> http://synapticburn.com/
> http://ixda.org/
> http://motorola.com/
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

14 Oct 2008 - 10:38am
Dave Malouf
2005

BTW, I'm not saying "not-for-profit" in any sense of the term. For
that there is university stuff going on in abundance lik DENIM and
Bump and the like (can't wait to get my hands on some projects like
this in my new life) but I'm saying long-term profit. Look at the
genome orgs. They've been at it for upwards of 20 years just
draining money until recently. Some were public during this time
frame.

The mega-corp examples are out there. Morph is an example of a corp
sponsored academic approach between Nokia and Cambridge, but
definitely shows HUGE long term project scoping. Very interesting
stuff.

I think one thing going against this type of work is that IP is so
harsh today compared to the days of PARC. I mean do you think that
PARC today is just going to open its doors to the next "Steve Jobs"
and show them their latest "Star"? No WAY!

As Dan Saffer said in his call to arms for gestural interactions we
need a new PARC (and not just an institution, but really a new way of
doing what PARC did). I have no clue how in today's new context this
can happen today.

-- dave

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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14 Oct 2008 - 10:39am
Dave Malouf
2005

I know that Bill Verplank is at UIE this week. I wonder if Jared can
throw him the question ... How would you (would you) do PARC again?
How can such tremendous and multi-decade invention of IxD come about
again? What areas of IxD should we focus on?

-- dave

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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14 Oct 2008 - 10:47am
.pauric
2006

While not specifically IxD Dave, Squidlabs seems to fall in to this
criteria

For profit, research orientated, multi-discipline design, small, very
altruistic.

"We're not a think tank, we're a do tank"
http://squid-labs.com/

/pauric

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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14 Oct 2008 - 12:19pm
Susan Fowler
2008

My friend Chris Koster pointed me to this initiative two weeks ago:

ScientificAmerican.com: Web Science: Studying the Internet to Protect
Our Future
By Nigel Shadbolt & Tim Berners-Lee

Studying the Web will reveal better ways to exploit information,
prevent identity theft, revolutionize industry and manage our ever
growing online lives

http://www.sciam.com/article.cfm?id=web-science&SID=mail&sc=emailfriend

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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14 Oct 2008 - 2:24pm
Billie Mandel
2005

MIT Media Lab is the closest I can think of, in terms of product design innovation. I think we've got a problem impeding this type of relationship in our field, though; overall, we still have a divide between our (HCI-focused) academic programs and the way the majority of us practice our professions.

[Note: I'm not throwing around generalizations just to be incendiary. Specific example: my old company acquired a smaller company who had a prior relationship with a university professor in HCI who would run user tests for them. When we acquired them, as head of UX, I inherited this relationship, and was tasked with working with him to plan the next study and feed the findings into the dev cycle. Despite our shared native fluency in the same mother tongue, and years of experience in "the same field," I swear to you all, it was like we were talking about apples and fish. His research was smart and interesting, but not really actionable for product design purposes.]

Hopefully, as we bridge this divide (say, for instance, by some of us bringing our front-line design studio mindsets back to the academy - and vice versa, of course), it will become more possible in our field for academic and think tank-type research to drive innovation.

Cheers,
- Billie

*********
Billie Mandel
Director, User Experience
Purple Labs S.A.
billie.mandel at purplelabs.com

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