Not sure if this has been discuss earlier or not. Can anyone share details
on the 'Checkout Process' for an online buying.
Basically trying to figure out the optimal or most efficient process. Any
research paper also will of great help.
Here are some considerations off the top of my head....
- Confirmation that they just added something to cart
- Opportunities to buy other related merchandising items
- Any coupons or incentive programs
- Login options
- Using existing account information/ New account / Billing address
- Choosing a mailing address
I don't know of any studies for optimal flow but from experience you want it to be as simple and clear as possible for people to complete their transaction. There tends to be two modes users work in. One is just to get the transaction complete and the other is review and edit some information. A two track approach seems to work well in this case.
Not sure whether these would fit your needs, but I came across the resources
below when last year I did some research on online shopping cart.
Eisenberg, Brian. (2003, August 20). 20 Tips to Minimize Shopping Cart
Abandonment. Retrieved September 27, 2007, from
Eisenberg, Brian. 10 Ways to Keep 'Em in the Cart. Retrieved September 27,
Ensor, Benjamin. (2007, September 18). The Changing Retail Payment Systems
Landscape. Retrieved September 27, 2007, from
Gold, Kevin. (2005, April 19). Shopping Cart Abandonment. Retrieved
September 27, 2007, from
Manning, Harley. (2005, April 12). Innovative Functions Help Sites Stand
Out. Retrieved September 27, 2007, from
On Tue, Oct 7, 2008 at 1:48 PM, Rony Philip <philiprony at gmail.com> wrote:
> Hi All,
> Not sure if this has been discuss earlier or not. Can anyone share details
> on the 'Checkout Process' for an online buying.
> Basically trying to figure out the optimal or most efficient process. Any
> research paper also will of great help.
> Thank you,
> Rony Philip
> UEG, Accenture
> Welcome to the Interaction Design Association (IxDA)!
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