Event:10/28 NYC UPA - Will Website Usability Decide the 2008 Presidential Election?

5 Oct 2008 - 12:42am
893 reads
Joy Zigo

NYC Usability Professionals Association presents:

*Usability Research on Undecided Voters:
Will Website Usability Decide the 2008 Presidential Election?*

In an age of media overload, how do undecided voters make up their minds in
the upcoming election? Do Web savvy Americans turn to the Web for answers
and if so, how much influence do the candidates' Websites have? Could the
usability of the Obama & McCain sites have a significant impact on the way
people perceive each candidate? Can having a user-friendly Website really
sway people's votes?

First Insights wanted to get the answers to these questions and more. Our
team traveled the country and conducted one-on-one usability interviews with
dozens of undecided voters. Lon Taylor, Principal Usability Consultant at First
Insights <http://www.firstinsights.com/>, will explain our methodology,
share how we created our moderators guide and present a host of detailed
findings and video clips.
Speaker*: Lon Taylor
Principal, First Insights
Date: *Tuesday, October 28, 2008
*Registration*: 6:00pm (refreshments served)
*Please arrive by 6 to allow time to get through
Photo ID required by security to enter building.
It must match the name on the registration list.

Presentation*: 6:30pm to 8:00pm (includes Q&A)
*Networking*: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)

*Cost*: NYC-UPA Members & Non-Members: $15
Non-members with 1 year membership: $30
Full-time students: $5 (students please provide valid ID)

* **Note: For this event we are not able to offer discounted member

*Location*: 277 Park Avenue
New York, NY 10017
(between 47th & 48th, on EAST side of street)
*Map: click here for map to the



Please purchase a guaranteed ticket at the event
registration site:

**Registration closes *at 4 PM Monday, October 27th, 2008 (1 day before the

*Refundable *until noon, Thursday, October 30h, 2008 (2nd day after the
event) by sending a request to RSVP at nycupa.org.

*Transferable* on or before noon Monday, October 27th, 2008 (1 day before
the event) by sending a request to RSVP at nycupa.org. You must notify us, and
get a confirmation, of this transfer or it will not be valid.


Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
people away.

Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter. You can learn more about our NYC
organization <http://nycupa.org/> or learn about our parent

*About the Speaker*

For the past 15 years Lon Taylor, Principal, First Insights has cultivated
his usability, marketing and advertising skills by achieving measurable
results for Fortune 500 firms and successful start-ups. Having filled a
variety of roles as a usability moderator, senior project manager, director
of marketing, and occasional information architect, he offers clients a
straightforward approach to helping them meet their objectives.

The experience of working across a variety of industries - banking,
insurance, travel, pharmaceuticals, automotive, technology and packaged
goods - gives Lon a unique perspective when new challenges arise. The
diverse nature of the projects Lon completed during his years at Blue Marble
and Novo (part of Publicis Groupe, the world's fourth largest advertising
and media firm) demonstrated his ability to lead multi-disciplined teams and
think creatively.

Lon has published usability related articles in Quirk's Market Research
Magazine, The Journal of Intranet Strategy & Management, and
MarketingProfs.com. He holds a B.S. in Social Education from Boston

Go to: http://nycupaopps.blogspot.com/
Login: nycupaopps at gmail.com
Password: newopps4me

**Our Mission
*The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
Chapter), go to http://www.nycupa.org/.

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