Need user data on iPhone adoption by age

3 Oct 2008 - 10:11am
5 years ago
7 replies
925 reads
DrWex
2006

I know, a really general request, but here goes:

An assertion was made to me that teens (specifically both genders age
12-18) are not adopting iPhones because they're used to being able to
text without looking at the phone - essentially typing by feel and
relying on the predictive typing software in the phone to get it
right. The underlying claim is that the interaction model of the
iPhone doesn't match the use model for this population and so they're
not adopting it (or any of its on-screen-typing competitors).

My Google fu is completely failing to find any data that would back up
or discount this assertion. I'm hoping someone here knows where to
look. I'd even take raw sales statistics, though of course an actual
study would help.

TIA,
--Alan

Comments

3 Oct 2008 - 10:33am
SemanticWill
2007

I think that the typing by feel is only one variable in the decision. I very
much doubt that many parents, given the current economic environment, are
willing to lay out $300 for a new iPhone + and extra $20/month. Many parents
no doubt consider a cell phone a necessity for their teen, but that does not
extend to texting, twittering, etc - just to the root functionality which is
a phone that works, and unless the kid's current cellphone is dead, they
will resist spending any more money.

On Fri, Oct 3, 2008 at 11:11 AM, Alan Wexelblat <awexelblat at gmail.com>wrote:

> I know, a really general request, but here goes:
>
> An assertion was made to me that teens (specifically both genders age
> 12-18) are not adopting iPhones because they're used to being able to
> text without looking at the phone - essentially typing by feel and
> relying on the predictive typing software in the phone to get it
> right. The underlying claim is that the interaction model of the
> iPhone doesn't match the use model for this population and so they're
> not adopting it (or any of its on-screen-typing competitors).
>
> My Google fu is completely failing to find any data that would back up
> or discount this assertion. I'm hoping someone here knows where to
> look. I'd even take raw sales statistics, though of course an actual
> study would help.
>
> TIA,
> --Alan
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
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>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

4 Oct 2008 - 8:57am
Jim Hoekema
2004

After enjoying my iPhone for a couple of months (and talking about it
others, including lots of Blackberry users), I'd say the touchscreen
typing is probably the biggest reason given for people who decide
against it -- but I suspect that cuts across all age groups.

On the other hand, younger users probably don't care quite so much
about email proper, whereas for adults (i.e. people with jobs) that is
a huge plus, and the iPhone handles (incoming) email so well.

BTW the iphone also has predictive text, though I must say it drives
me nuts.

- Jim

4 Oct 2008 - 9:41am
Barbara Ballard
2005

Michael Mace and Rubicon Consulting did a study that might help:

http://mobileopportunity.blogspot.com/2008/04/announcing-new-survey-of-iphone-users.html

~~~~
Barbara Ballard
barbara at littlespringsdesign.com 1-785-838-3003

4 Oct 2008 - 12:56pm
Sharon Greenfield5
2008

This is a great study.
However, given the new iPhone API and the creation of literally
thousands of iPhone applications, I think 'main usage' would be to be
reresearched and recalculated.

On Oct 4, 2008, at 7:41 AM, Barbara Ballard wrote:

> Michael Mace and Rubicon Consulting did a study that might help:
>
> http://mobileopportunity.blogspot.com/2008/04/announcing-new-survey-of-iphone-users.html
>

8 Oct 2008 - 4:36pm
Kontra
2007

> An assertion was made to me that teens (specifically both genders age
> 12-18) are not adopting iPhones

Fortune/CNN:
Survey: 8% of U.S. teens own an iPhone; 22% want one

http://apple20.blogs.fortune.cnn.com/2008/10/08/survey-8-of-us-teens-own-an-iphone-22-want-one/

--
Kontra
http://counternotions.com

9 Oct 2008 - 7:47pm
cfmdesigns
2004

So less than one in four even want an iPhone? Sounds pretty unpopular
among teens to me!

Until you actually read the article and see that the headline is
bogus. It's really more than one in five who expect to buy a phone
soon expect to get an iPhone. So rather than less then 25% want one,
it's more than 20% of new phones will be iPhones.

-- Jim
Via my iPhone

On Oct 8, 2008, at 2:36 PM, Kontra <counternotions at gmail.com> wrote:

>> An assertion was made to me that teens (specifically both genders age
>> 12-18) are not adopting iPhones
>
> Fortune/CNN:
> Survey: 8% of U.S. teens own an iPhone; 22% want one
>
> http://apple20.blogs.fortune.cnn.com/2008/10/08/survey-8-of-us-teens-own-an-iphone-22-want-one/
>
> --
> Kontra
> http://counternotions.com
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

9 Oct 2008 - 8:06pm
Kontra
2007

So less than one in four even want an iPhone? Sounds pretty unpopular among
teens to me!

*Any* company still residing on this planet would kill to get such numbers
given the margins, carrier subsidies and recurring post-sale revenues from
the iPhone. In business as in design, context is everything.

--
Kontra
http://counternotions.com

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