Best left-nav ever

1 Oct 2008 - 4:28am
5 years ago
3 replies
1548 reads
John Gibbard
2008

I love this [http://www.mondex.org/] left-nav. One to chalk-up for screen
grabbing opportunities to demonstrate worst-case-scenarios.

Anyone care to share any other website howlers? (in a vain attempt to add
some levity to this list for the first time in weeks).

J.

Comments

1 Oct 2008 - 6:01am
Andy Edmonds
2004

That is impressively bad. On a serious note, chunking long menus has a
highly demonstrable ROI. We obtained a 25% decrease in bounce rate and
overall 10% boost in revenue by chunking and adding headine to a left nav on
an e-commerce site.

Case study presented @ minute 16 at
http://www.stompernet.net/goingnatural2/video4.asp?vid=4 . Here's a direct
peek at a eye tracking data from a user struggling with a long,
undifferentiated menu, on an otherwise ok site:
http://www.flickr.com/photos/22582943@N03/2177600531/

-A

On Wed, Oct 1, 2008 at 5:28 AM, <john at smorgasbord-design.co.uk> wrote:

> I love this [http://www.mondex.org/] left-nav. One to chalk-up for screen
> grabbing opportunities to demonstrate worst-case-scenarios.
>
> Anyone care to share any other website howlers? (in a vain attempt to add
> some levity to this list for the first time in weeks).
>
> J.

1 Oct 2008 - 1:20pm
Loren Baxter
2007

Oh there is so much wrong with that, it's amazing. This one makes my brain
hurt: http://www.cuh2a.com/

-L

On Wed, Oct 1, 2008 at 4:01 AM, Andy Edmonds <andyed at gmail.com> wrote:

> That is impressively bad. On a serious note, chunking long menus has a
> highly demonstrable ROI. We obtained a 25% decrease in bounce rate and
> overall 10% boost in revenue by chunking and adding headine to a left nav
> on
> an e-commerce site.
>
> Case study presented @ minute 16 at
> http://www.stompernet.net/goingnatural2/video4.asp?vid=4 . Here's a direct
> peek at a eye tracking data from a user struggling with a long,
> undifferentiated menu, on an otherwise ok site:
> http://www.flickr.com/photos/22582943@N03/2177600531/
>
> -A
>
>
> On Wed, Oct 1, 2008 at 5:28 AM, <john at smorgasbord-design.co.uk> wrote:
>
> > I love this [http://www.mondex.org/] left-nav. One to chalk-up for
> screen
> > grabbing opportunities to demonstrate worst-case-scenarios.
> >
> > Anyone care to share any other website howlers? (in a vain attempt to add
> > some levity to this list for the first time in weeks).
> >
> > J.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

2 Oct 2008 - 7:33am
Mihkel Jäätma
2008

Front-loading too much information in menus is a bad idea according to
our experience as well.

Here's a recent example that compares menus of UK high street
retailers. Numbers show clearly how longer menus deteriorate overall
performance of the design:

http://www.e-consultancy.com/news-blog/366448/high-street-retailers-menus-make-a-big-difference.html

quote: "...forcing people to interact with too much information
upfront significantly decreases important performance indicators such
as success rate, time to completion and user satisfaction...."

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=33724

Syndicate content Get the feed