We are generating an estimate for an online collection agency that will be
divided into three distinct sub-sites based on services and functions.
Management is requesting we show some design comps before we have even
discussed site architecture, user and information flows, business
objectives, etc. It doesn¹t make sense to me to approach it in that manner.
This project is in the $75K range. Besides the estimate, what other relevant
and valuable information can we present to the client so they understand the
cost and feel comfortable with the investment?