Rugby.com

18 Aug 2008 - 11:17am
6 years ago
23 replies
508 reads
Stephen Dondershine
2007

Had to submit this site to the group as I find it pretty interesting. Aside
from some navigation probs., I think this site is very cool and demonstrates
an effective and very compelling use of Flash--although it's obviously
geared toward a very young demographic (much younger than me!). I'd be
interested in your reactions--both positive and negative. There are some
innovative ideas in here if nothing else.

www.rugby.com

Comments

18 Aug 2008 - 11:31am
Shep McKee
2005

Fail. On my first click, "Women"... The site crashed (Server Error)
(And I'm at work - so bandwidth shouldn't be a problem, but the audio
was so choppy, I shut it off instantly)

Second try: "Men" server error again...

Third try: Finally I get in. No offense Stephen, maybe I didn't give
it a chance, but where's the innovation?

Don't get me wrong - it does LOOK nice. But...
- The latency on the main nav is poor
- The latency on the secondary nav makes it almost unusable
- Flash intro on the home page that simply fades to black at the end.
Above the fold is not a large black field of nothing...
- The flip-page magazine view (is there a name for this pattern) has
controls that are super-difficult to find

On Aug 18, 2008, at 12:17 PM, Stephen Dondershine wrote:

> Had to submit this site to the group as I find it pretty
> interesting. Aside
> from some navigation probs., I think this site is very cool and
> demonstrates
> an effective and very compelling use of Flash--although it's obviously
> geared toward a very young demographic (much younger than me!). I'd be
> interested in your reactions--both positive and negative. There are
> some
> innovative ideas in here if nothing else.
>
> www.rugby.com
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

18 Aug 2008 - 1:47pm
Stephen Dondershine
2007

Hi Shep

No offense taken. I have no personal stake in this site whatsoever,
so feel free to rip away.

I had no technical difficulties or latency with the navigation, so I
can't comment on those issues. There are some load times on a few
other pages, but I think the target audience for this website is
probably an 18-25 year old used to watching youtube videos and
downloading and therefore with more patience in this regard.

A few innovations (at least I've never seen them before):

If you mouseover a shirt on the Men's Rugby page the tool-tip has en
embedded video element wherein a model walks into the tip wearing the
item in question and shows both the front and back of the garment. I
had no technical problems with this so it was useful for me as a
shopper.

There is a blurb called "How to Wear" for each item which gives the
User 2-3 tips on how to incorporate the item into their wardrobe or to
coordinate with other items fabrics in the catalog. I see this as
akin to a context sensitive help for the item in question.

They've also incorporated a blog into the website--which isn't too
common from what I've seen for online retail clothing sales
(although Ralph Lauren's other websites do the same and so of course
does Amazon.)

There are some navigation design problems for sure. For instance, I
can't figure out how to get back from an item view to a category
view without using my browser's back button--which is a big problem,
and I agree that nav elements (the little pointer hands) in the
magazine navigation are too subtle.

S

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=32143

18 Aug 2008 - 1:13pm
Sterling Koch
2008

I didn't get the errors, but I confirm Shep's latency issues. It's hard to get past that to comment as to the site's usability.

----- Original Message ----
From: Shep McKee <shep.mckee at gmail.com>
To: discuss at lists.interactiondesigners.com
Sent: Monday, August 18, 2008 9:31:13 AM
Subject: Re: [IxDA Discuss] Rugby.com

Fail. On my first click, "Women"... The site crashed (Server Error)
(And I'm at work - so bandwidth shouldn't be a problem, but the audio
was so choppy, I shut it off instantly)

Second try: "Men" server error again...

Third try: Finally I get in. No offense Stephen, maybe I didn't give
it a chance, but where's the innovation?

Don't get me wrong - it does LOOK nice. But...
- The latency on the main nav is poor
- The latency on the secondary nav makes it almost unusable
- Flash intro on the home page that simply fades to black at the end.
Above the fold is not a large black field of nothing...
- The flip-page magazine view (is there a name for this pattern) has
controls that are super-difficult to find

On Aug 18, 2008, at 12:17 PM, Stephen Dondershine wrote:

> Had to submit this site to the group as I find it pretty
> interesting. Aside
> from some navigation probs., I think this site is very cool and
> demonstrates
> an effective and very compelling use of Flash--although it's obviously
> geared toward a very young demographic (much younger than me!). I'd be
> interested in your reactions--both positive and negative. There are
> some
> innovative ideas in here if nothing else.
>
> www.rugby.com
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

18 Aug 2008 - 5:54pm
Jared M. Spool
2003

Having spent a ton of the last 10 years of my life studying the
usability of e-commerce sites, I can tell you that it's impossible to
discern usability without understanding the goals of the business.

It's possible that Ralph Lauren won't measure the success of this site
in revenues (because they want to push those through their retail
channels and distributors), instead see it as more of a product
showcase with a well-if-you-really-want-to-thrust-your-platinum-card-
in-our-direction attitude.

That said, I can see a pile of things I'd look for in usability
testing, such as product descriptions and completeness of the process.
But, as a showcase, the latency issue may be less than if someone is
trying to purchase a complete wardrobe as they get ready to head off
to Philips Exeter to meet with Buffy and Bif.

(I find it difficult to look at this site without thinking of this
video: http://www.youtube.com/watch?v=PTU2He2BIc0)

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks

On Aug 18, 2008, at 2:13 PM, Sterling Koch wrote:

> I didn't get the errors, but I confirm Shep's latency issues. It's
> hard to get past that to comment as to the site's usability.

18 Aug 2008 - 6:07pm
SemanticWill
2007

"But, as a showcase, the latency issue may be less than if someone is trying
to purchase a complete wardrobe as they get ready to head off to Philips
Exeter to meet with Buffy and Bif.

(I find it difficult to look at this site without thinking of this video:
http://www.youtube.com/watch?v=PTU2He2BIc0)"

You are partially right - to Ralph Lifschitz chagrin - prep school kids
don't wear ralph lauren - their target market is very very different from
the bif and buffy folks you see on that showcase site.

That said - I want to know what the goals are for the site. Knowing their
target audience, i very much doubt they are surfing from the high school
dorm room from their macbook up in exeter nh.

18 Aug 2008 - 6:26pm
Stephen Dondershine
2007

LOL! That's a great video.

Wasn't aware of the latency issues when I submitted the site, but if
you can ever get past them take a look and you'll find a few cool
concepts in there worth thinking about.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=32143

18 Aug 2008 - 11:47pm
Jared M. Spool
2003

Being that my offices are a stones throw away from Philips Andover
(where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school)
and I drive through the campus every day, I can say they do wear
exactly this wardrobe.

I'm going to bet that the kids aren't necessarily the buyers in this
relationship. There's an entire network of supply chain to get to them.

However, without talking with the marketing manager, it would be hard
to decide what the biz goals for the site are.

Jared

On Aug 18, 2008, at 7:07 PM, Will Evans wrote:

> "But, as a showcase, the latency issue may be less than if someone
> is trying to purchase a complete wardrobe as they get ready to head
> off to Philips Exeter to meet with Buffy and Bif.
>
> (I find it difficult to look at this site without thinking of this
> video: http://www.youtube.com/watch?v=PTU2He2BIc0)"
>
> You are partially right - to Ralph Lifschitz chagrin - prep school
> kids don't wear ralph lauren - their target market is very very
> different from the bif and buffy folks you see on that showcase site.
>
> That said - I want to know what the goals are for the site. Knowing
> their target audience, i very much doubt they are surfing from the
> high school dorm room from their macbook up in exeter nh.
>

19 Aug 2008 - 7:56am
SemanticWill
2007

I was referring to the Brand - not to the style. When I went to school (a
long long time ago), brands weren't allowed - and the only logos students
could wear was the school one. No doubt the uniform is required.

On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com> wrote:

> Being that my offices are a stones throw away from Philips Andover (where
> G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive
> through the campus every day, I can say they do wear exactly this wardrobe.
>
> I'm going to bet that the kids aren't necessarily the buyers in this
> relationship. There's an entire network of supply chain to get to them.
>
> However, without talking with the marketing manager, it would be hard to
> decide what the biz goals for the site are.
>
> Jared
>
>
> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>
> "But, as a showcase, the latency issue may be less than if someone is
>> trying to purchase a complete wardrobe as they get ready to head off to
>> Philips Exeter to meet with Buffy and Bif.
>>
>> (I find it difficult to look at this site without thinking of this video:
>> http://www.youtube.com/watch?v=PTU2He2BIc0)"
>>
>> You are partially right - to Ralph Lifschitz chagrin - prep school kids
>> don't wear ralph lauren - their target market is very very different from
>> the bif and buffy folks you see on that showcase site.
>>
>> That said - I want to know what the goals are for the site. Knowing their
>> target audience, i very much doubt they are surfing from the high school
>> dorm room from their macbook up in exeter nh.
>>
>>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

19 Aug 2008 - 9:32am
Christine Boese
2006

So nobody finds it odd that the only people of color visible on the site are
relegated to a section called "Social Action"?

This site gives all appearance of being a direct export from Apartheid
Nation. Noblesse Oblige, y'all. If the media want to create an overwhelming
image of South Africa to "aspire" to, all they have to do is paint the
pretty pictures on the "exclusive" sites, because people learn from them how
to act, aspirationally.

Chris

On Tue, Aug 19, 2008 at 8:56 AM, Will Evans <will at semanticfoundry.com>wrote:

> I was referring to the Brand - not to the style. When I went to school (a
> long long time ago), brands weren't allowed - and the only logos students
> could wear was the school one. No doubt the uniform is required.
>
> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com> wrote:
>
> > Being that my offices are a stones throw away from Philips Andover (where
> > G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive
> > through the campus every day, I can say they do wear exactly this
> wardrobe.
> >
> > I'm going to bet that the kids aren't necessarily the buyers in this
> > relationship. There's an entire network of supply chain to get to them.
> >
> > However, without talking with the marketing manager, it would be hard to
> > decide what the biz goals for the site are.
> >
> > Jared
> >
> >
> > On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
> >
> > "But, as a showcase, the latency issue may be less than if someone is
> >> trying to purchase a complete wardrobe as they get ready to head off to
> >> Philips Exeter to meet with Buffy and Bif.
> >>
> >> (I find it difficult to look at this site without thinking of this
> video:
> >> http://www.youtube.com/watch?v=PTU2He2BIc0)"
> >>
> >> You are partially right - to Ralph Lifschitz chagrin - prep school kids
> >> don't wear ralph lauren - their target market is very very different
> from
> >> the bif and buffy folks you see on that showcase site.
> >>
> >> That said - I want to know what the goals are for the site. Knowing
> their
> >> target audience, i very much doubt they are surfing from the high school
> >> dorm room from their macbook up in exeter nh.
> >>
> >>
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel: +1.617.281.128 | will at semanticfoundry.com
> aim: semanticwill | gtalk: wkevans4
> twitter: semanticwill | skype: semanticwill
>
> ---------------------------------------------------------------------------------------------
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

19 Aug 2008 - 9:40am
Jared M. Spool
2003

Philips doesn't have a uniform. The kids seem to dress like they've
just walked out of central casting.

Jared

On Aug 19, 2008, at 8:56 AM, Will Evans wrote:

> I was referring to the Brand - not to the style. When I went to
> school (a long long time ago), brands weren't allowed - and the only
> logos students could wear was the school one. No doubt the uniform
> is required.
>
> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com> wrote:
> Being that my offices are a stones throw away from Philips Andover
> (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school)
> and I drive through the campus every day, I can say they do wear
> exactly this wardrobe.
>
> I'm going to bet that the kids aren't necessarily the buyers in this
> relationship. There's an entire network of supply chain to get to
> them.
>
> However, without talking with the marketing manager, it would be
> hard to decide what the biz goals for the site are.
>
> Jared
>
>
> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>
> "But, as a showcase, the latency issue may be less than if someone
> is trying to purchase a complete wardrobe as they get ready to head
> off to Philips Exeter to meet with Buffy and Bif.
>
> (I find it difficult to look at this site without thinking of this
> video: http://www.youtube.com/watch?v=PTU2He2BIc0)"
>
> You are partially right - to Ralph Lifschitz chagrin - prep school
> kids don't wear ralph lauren - their target market is very very
> different from the bif and buffy folks you see on that showcase site.
>
> That said - I want to know what the goals are for the site. Knowing
> their target audience, i very much doubt they are surfing from the
> high school dorm room from their macbook up in exeter nh.
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel: +1.617.281.128 | will at semanticfoundry.com
> aim: semanticwill | gtalk: wkevans4
> twitter: semanticwill | skype: semanticwill
> ---------------------------------------------------------------------------------------------
>

19 Aug 2008 - 9:45am
SemanticWill
2007

No dress code at Exeter? I wish I had gone there:-)

On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool <jspool at uie.com> wrote:

> Philips doesn't have a uniform. The kids seem to dress like they've just
> walked out of central casting.
>
> Jared
>
>
> On Aug 19, 2008, at 8:56 AM, Will Evans wrote:
>
> I was referring to the Brand - not to the style. When I went to school (a
>> long long time ago), brands weren't allowed - and the only logos students
>> could wear was the school one. No doubt the uniform is required.
>>
>> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com> wrote:
>> Being that my offices are a stones throw away from Philips Andover (where
>> G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive
>> through the campus every day, I can say they do wear exactly this wardrobe.
>>
>> I'm going to bet that the kids aren't necessarily the buyers in this
>> relationship. There's an entire network of supply chain to get to them.
>>
>> However, without talking with the marketing manager, it would be hard to
>> decide what the biz goals for the site are.
>>
>> Jared
>>
>>
>> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>>
>> "But, as a showcase, the latency issue may be less than if someone is
>> trying to purchase a complete wardrobe as they get ready to head off to
>> Philips Exeter to meet with Buffy and Bif.
>>
>> (I find it difficult to look at this site without thinking of this video:
>> http://www.youtube.com/watch?v=PTU2He2BIc0)"
>>
>> You are partially right - to Ralph Lifschitz chagrin - prep school kids
>> don't wear ralph lauren - their target market is very very different from
>> the bif and buffy folks you see on that showcase site.
>>
>> That said - I want to know what the goals are for the site. Knowing their
>> target audience, i very much doubt they are surfing from the high school
>> dorm room from their macbook up in exeter nh.
>>
>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
>>
>>
>> --
>> ~ will
>>
>> "Where you innovate, how you innovate,
>> and what you innovate are design problems"
>>
>>
>> ---------------------------------------------------------------------------------------------
>> Will Evans | User Experience Architect
>> tel: +1.617.281.128 | will at semanticfoundry.com
>> aim: semanticwill | gtalk: wkevans4
>> twitter: semanticwill | skype: semanticwill
>>
>> ---------------------------------------------------------------------------------------------
>>
>>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

19 Aug 2008 - 9:54am
Catriona Lohan-...
2007

the best uniform I have seen yet was in Canterbury, UK maybe the
choir school long robes! I know my mother took a scissors to our
delightful green convent gymslips when the last of her 3 daughters
graduated as she was sick of the look of them after 7 years!

__________________________
Catríona Lohan-Conway
User Experience Architect
917 405 5127
clohanconway at mac.com

On Aug 19, 2008, at 10:45 AM, Will Evans wrote:

> No dress code at Exeter? I wish I had gone there:-)
>
> On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool <jspool at uie.com> wrote:
>
>> Philips doesn't have a uniform. The kids seem to dress like
>> they've just
>> walked out of central casting.
>>
>> Jared
>>
>>
>> On Aug 19, 2008, at 8:56 AM, Will Evans wrote:
>>
>> I was referring to the Brand - not to the style. When I went to
>> school (a
>>> long long time ago), brands weren't allowed - and the only logos
>>> students
>>> could wear was the school one. No doubt the uniform is required.
>>>
>>> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com>
>>> wrote:
>>> Being that my offices are a stones throw away from Philips
>>> Andover (where
>>> G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and
>>> I drive
>>> through the campus every day, I can say they do wear exactly this
>>> wardrobe.
>>>
>>> I'm going to bet that the kids aren't necessarily the buyers in this
>>> relationship. There's an entire network of supply chain to get to
>>> them.
>>>
>>> However, without talking with the marketing manager, it would be
>>> hard to
>>> decide what the biz goals for the site are.
>>>
>>> Jared
>>>
>>>
>>> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>>>
>>> "But, as a showcase, the latency issue may be less than if
>>> someone is
>>> trying to purchase a complete wardrobe as they get ready to head
>>> off to
>>> Philips Exeter to meet with Buffy and Bif.
>>>
>>> (I find it difficult to look at this site without thinking of
>>> this video:
>>> http://www.youtube.com/watch?v=PTU2He2BIc0)"
>>>
>>> You are partially right - to Ralph Lifschitz chagrin - prep
>>> school kids
>>> don't wear ralph lauren - their target market is very very
>>> different from
>>> the bif and buffy folks you see on that showcase site.
>>>
>>> That said - I want to know what the goals are for the site.
>>> Knowing their
>>> target audience, i very much doubt they are surfing from the high
>>> school
>>> dorm room from their macbook up in exeter nh.
>>>
>>>
>>> ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
>>> To post to this list ....... discuss at ixda.org
>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> List Guidelines ............ http://www.ixda.org/guidelines
>>> List Help .................. http://www.ixda.org/help
>>>
>>>
>>>
>>> --
>>> ~ will
>>>
>>> "Where you innovate, how you innovate,
>>> and what you innovate are design problems"
>>>
>>>
>>> --------------------------------------------------------------------
>>> -------------------------
>>> Will Evans | User Experience Architect
>>> tel: +1.617.281.128 | will at semanticfoundry.com
>>> aim: semanticwill | gtalk: wkevans4
>>> twitter: semanticwill | skype: semanticwill
>>>
>>> --------------------------------------------------------------------
>>> -------------------------
>>>
>>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
> ----------------------------------------------------------------------
> -----------------------
> Will Evans | User Experience Architect
> tel: +1.617.281.128 | will at semanticfoundry.com
> aim: semanticwill | gtalk: wkevans4
> twitter: semanticwill | skype: semanticwill
> ----------------------------------------------------------------------
> -----------------------
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

19 Aug 2008 - 10:09am
SemanticWill
2007

I suppose this has gone way off topic - and has nothing to do with the
experience of the rugby site - I was only commenting that at some boarding
schools as a student, even if there is no uniform - the dress code of what
is acceptable is such that everyone looks the same - guys must wear leather
shoes with laces, khaki or wool slacks, collared oxfords, white t-shirt
underneath, tucked in, no brand labels of any kind except on athletic gear
etc. so while you may have dressed just like the folks in the ad - it was
not ralph lauren (because everything they make has a logo).

So the real question is - who goes to this site? What was the goal? When the
agency designed the site - what kind of user research did they do or is this
an agency-creative vanity site?

On Tue, Aug 19, 2008 at 10:54 AM, Catriona Lohan-Conway <
clohanconway at mac.com> wrote:

> the best uniform I have seen yet was in Canterbury, UK maybe the choir
> school long robes! I know my mother took a scissors to our delightful green
> convent gymslips when the last of her 3 daughters graduated as she was sick
> of the look of them after 7 years!
>
> __________________________
> Catríona Lohan-Conway
> User Experience Architect
> 917 405 5127
> clohanconway at mac.com
>
>
>
> On Aug 19, 2008, at 10:45 AM, Will Evans wrote:
>
> No dress code at Exeter? I wish I had gone there:-)
>>
>> On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool <jspool at uie.com> wrote:
>>
>> Philips doesn't have a uniform. The kids seem to dress like they've just
>>> walked out of central casting.
>>>
>>> Jared
>>>
>>>
>>> On Aug 19, 2008, at 8:56 AM, Will Evans wrote:
>>>
>>> I was referring to the Brand - not to the style. When I went to school
>>> (a
>>>
>>>> long long time ago), brands weren't allowed - and the only logos
>>>> students
>>>> could wear was the school one. No doubt the uniform is required.
>>>>
>>>> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <jspool at uie.com> wrote:
>>>> Being that my offices are a stones throw away from Philips Andover
>>>> (where
>>>> G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I
>>>> drive
>>>> through the campus every day, I can say they do wear exactly this
>>>> wardrobe.
>>>>
>>>> I'm going to bet that the kids aren't necessarily the buyers in this
>>>> relationship. There's an entire network of supply chain to get to them.
>>>>
>>>> However, without talking with the marketing manager, it would be hard to
>>>> decide what the biz goals for the site are.
>>>>
>>>> Jared
>>>>
>>>>
>>>> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>>>>
>>>> "But, as a showcase, the latency issue may be less than if someone is
>>>> trying to purchase a complete wardrobe as they get ready to head off to
>>>> Philips Exeter to meet with Buffy and Bif.
>>>>
>>>> (I find it difficult to look at this site without thinking of this
>>>> video:
>>>> http://www.youtube.com/watch?v=PTU2He2BIc0)"
>>>>
>>>> You are partially right - to Ralph Lifschitz chagrin - prep school kids
>>>> don't wear ralph lauren - their target market is very very different
>>>> from
>>>> the bif and buffy folks you see on that showcase site.
>>>>
>>>> That said - I want to know what the goals are for the site. Knowing
>>>> their
>>>> target audience, i very much doubt they are surfing from the high school
>>>> dorm room from their macbook up in exeter nh.
>>>>
>>>>
>>>> ________________________________________________________________
>>>> Welcome to the Interaction Design Association (IxDA)!
>>>> To post to this list ....... discuss at ixda.org
>>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>>> List Guidelines ............ http://www.ixda.org/guidelines
>>>> List Help .................. http://www.ixda.org/help
>>>>
>>>>
>>>>
>>>> --
>>>> ~ will
>>>>
>>>> "Where you innovate, how you innovate,
>>>> and what you innovate are design problems"
>>>>
>>>>
>>>>
>>>> ---------------------------------------------------------------------------------------------
>>>> Will Evans | User Experience Architect
>>>> tel: +1.617.281.128 | will at semanticfoundry.com
>>>> aim: semanticwill | gtalk: wkevans4
>>>> twitter: semanticwill | skype: semanticwill
>>>>
>>>>
>>>> ---------------------------------------------------------------------------------------------
>>>>
>>>>
>>>> ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
>>> To post to this list ....... discuss at ixda.org
>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> List Guidelines ............ http://www.ixda.org/guidelines
>>> List Help .................. http://www.ixda.org/help
>>>
>>>
>>
>>
>> --
>> ~ will
>>
>> "Where you innovate, how you innovate,
>> and what you innovate are design problems"
>>
>>
>> ---------------------------------------------------------------------------------------------
>> Will Evans | User Experience Architect
>> tel: +1.617.281.128 | will at semanticfoundry.com
>> aim: semanticwill | gtalk: wkevans4
>> twitter: semanticwill | skype: semanticwill
>>
>> ---------------------------------------------------------------------------------------------
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

19 Aug 2008 - 3:24pm
Stephen Dondershine
2007

Let's see, I've learned that Flash latency is bad, we have a few
prep school grads in the group, and that the purpose of the site is
ambiguous. Anybody know a good Graphic Design discussion forum?

Kidding. Kidding. >;)

Steve

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=32143

19 Aug 2008 - 3:31pm
SemanticWill
2007

Okay - in all seriousness - on the converse site - i went there and was able
to custom build my black and dark grey chucks - took about 10 minutes with
all the selections -

I did the same thing on the rugby.com site - or wanted to build my own rugby
shirt because we are starting an IxDA rugby team to go against the UPA rugby
team, and I couldn't do it...
Why?

The link brings me to a nice page - after all the Flash loads - giving a
step by step instruction on the value proposition --

and then "Coming Soon"

I fricken hate "Coming Soon" -- either have the functionality or don't, but
it took 30 seconds of my life away to watch a beautiful flash intro and then
delivered no happy ending. that is really annoying.

On Tue, Aug 19, 2008 at 4:24 PM, Stephen Dondershine <sdondershine at gmail.com
> wrote:

> Let's see, I've learned that Flash latency is bad, we have a few
> prep school grads in the group, and that the purpose of the site is
> ambiguous. Anybody know a good Graphic Design discussion forum?
>
> Kidding. Kidding. >;)
>
> Steve
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=32143
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

18 Aug 2008 - 8:46pm
Benjamin Johnson
2008

I've also had this site sent to me from a few people, but mostly because I
play rugby, not because of the design/interaction.

The site does look good, graphically. But it doesn't work half the time (as
mentioned in other posts). Plus, the guys on the site are definitely not
ruggers and would quickly be left pantless and fetching beers while we stole
their girlfriends.

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Stephen
Dondershine
Sent: Monday, August 18, 2008 4:26 PM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] Rugby.com

LOL! That's a great video.

Wasn't aware of the latency issues when I submitted the site, but if
you can ever get past them take a look and you'll find a few cool
concepts in there worth thinking about.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=32143

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

19 Aug 2008 - 7:49pm
Christine Boese
2006

As another former rugby player, I can certainly vouch for that!

Chris

On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson <ben at buzzfarm.com> wrote:

>
> I've also had this site sent to me from a few people, but mostly because I
> play rugby, not because of the design/interaction.
>
> The site does look good, graphically. But it doesn't work half the time
> (as
> mentioned in other posts). Plus, the guys on the site are definitely not
> ruggers and would quickly be left pantless and fetching beers while we
> stole
> their girlfriends.
>
>
>
>
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> Stephen
> Dondershine
> Sent: Monday, August 18, 2008 4:26 PM
> To: discuss at ixda.org
> Subject: Re: [IxDA Discuss] Rugby.com
>
> LOL! That's a great video.
>
> Wasn't aware of the latency issues when I submitted the site, but if
> you can ever get past them take a look and you'll find a few cool
> concepts in there worth thinking about.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=32143
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

19 Aug 2008 - 9:04pm
SemanticWill
2007

Yes. they are indeed nancy boys - better suited to the OC or some other
special on the WB - certainly less badass than any male or female rugby
player I have ever met - but that is no worse than the fact that they are
all hitler youth poster kids for a pure aryan nation.

On Tue, Aug 19, 2008 at 8:49 PM, Christine Boese
<christine.boese at gmail.com>wrote:

> As another former rugby player, I can certainly vouch for that!
>
> Chris
>
> On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson <ben at buzzfarm.com>
> wrote:
>
> >
> > I've also had this site sent to me from a few people, but mostly because
> I
> > play rugby, not because of the design/interaction.
> >
> > The site does look good, graphically. But it doesn't work half the time
> > (as
> > mentioned in other posts). Plus, the guys on the site are definitely not
> > ruggers and would quickly be left pantless and fetching beers while we
> > stole
> > their girlfriends.
> >
> >
> >
> >
> >
> > -----Original Message-----
> > From: discuss-bounces at lists.interactiondesigners.com
> > [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> > Stephen
> > Dondershine
> > Sent: Monday, August 18, 2008 4:26 PM
> > To: discuss at ixda.org
> > Subject: Re: [IxDA Discuss] Rugby.com
> >
> > LOL! That's a great video.
> >
> > Wasn't aware of the latency issues when I submitted the site, but if
> > you can ever get past them take a look and you'll find a few cool
> > concepts in there worth thinking about.
> >
> >
> > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> > Posted from the new ixda.org
> > http://www.ixda.org/discuss?post=32143
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | will at semanticfoundry.com
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------

20 Aug 2008 - 9:16am
Michael Micheletti
2006

Hey Will, I think you should ask Christine and Benjamin to join the team...

Michael Micheletti
On Tue, Aug 19, 2008 at 7:04 PM, Will Evans <will at semanticfoundry.com>wrote:

> Yes. they are indeed nancy boys - better suited to the OC or some other
> special on the WB - certainly less badass than any male or female rugby
> player I have ever met - but that is no worse than the fact that they are
> all hitler youth poster kids for a pure aryan nation.
>
> On Tue, Aug 19, 2008 at 8:49 PM, Christine Boese
> <christine.boese at gmail.com>wrote:
>
> > As another former rugby player, I can certainly vouch for that!
> >
> > Chris
> >
> > On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson <ben at buzzfarm.com>
> > wrote:
> >
> > >
> > > I've also had this site sent to me from a few people, but mostly
> because
> > I
> > > play rugby, not because of the design/interaction.
> ...
>

20 Aug 2008 - 1:29pm
Jim Burrows
2008

Okay, I may just be a few too many years out of the demographic, since my private school days were closer to the retro era that these clothes harken back to than to today, but this site has a few implementation and design problems for me, and I couldn't help but compare it to Scott eVest, which is closer to my demographic. Still...

I was listening to music already when I brought up the Rugby page, and the fact that their splash page movie came up with sound automatically had me scrambling to turn off my music. The Scott page, like the Rugby has lots of flash and video and sound, but it gives me a bit more control. A bit more civilized to my eye.

TheRugby site also is very demanding of performance. If I've got anything else going on in the background of my 1-year-old Mac the sound gets all choppy. No sign that it is bandwidth. Just computes. I think a little less greed there would go a good way.

I've visited the men's Rugby specialty store four times. The first it put up the icons on the left door and they had the little video tooltips, but the right door never opened. The second and third times the icons didn't even show up on the left door and the right had a loading indicator up. The fourth time I got all the way through to the door opening.

After that it was a little disappointing that nothing on the right side was hot and they had to resort to a little message on the right door to send me to the left door to select shirts, especially since each shirt was hanging in the closet on the right side. If you're going to build me a little virtual reality, follow through and make all the interesting stuff you put in the picture work, especially since the product is shown.

The Scott page doesn't push as much of a VR model on the UI. It is more clearly a web page. I think that helps with navigation. Both sites are rich in content, showing off the features of the products with pictures, video and sound. Both have blogs. Scott has links off to his daily video blog on blip.tv and Rugby has a "Coming Soon".

All that being said, someone worked pretty hard both at the Rugby site's metaphor, which is sort of Harry Potter goes to Exeter. Pictures come alive and return to still, pictures overflow their boundaries. The newspapers and props all inhabit a retro world that spans a half century that starts in the late Victorian, a world that ties well to the retro-chic styling of the product line.

There are lots of nice touches like the multiple ways to flip through the book-like catalog: the little pointing hands, the dog eared corners that appear if you mouse over them and the ability to grasp a page edge and drag it. The translucent mask used to age the gutter between the two pages helps with the book/catalog metaphor, but it only appears sporadically. This may be another performance issue.

Generally, I don't like a lot of flash on pages. Too much movement and sound is distracting. However, with the exception of the Rugby site's starting the music automatically, both it and the Scott site work for me. They integrate multi-media in in a way that is informative and helpful and not just a distraction.

20 Aug 2008 - 1:25pm
Casey Edgeton
2008

There's no use... he can't order the uniforms.

On Wed, Aug 20, 2008 at 7:16 AM, Michael Micheletti <
michael.micheletti at gmail.com> wrote:

> Hey Will, I think you should ask Christine and Benjamin to join the team...
>
> Michael Micheletti
> On Tue, Aug 19, 2008 at 7:04 PM, Will Evans <will at semanticfoundry.com
> >wrote:
>
>

20 Aug 2008 - 3:17pm
netwiz
2010

On Mon, 18 Aug 2008 09:17:38 -0700, Stephen wrote:

>www.rugby.com

I can't comment yet. The sound defaults to on, which immediately
messed up the audio I was recording on the computer. Not pleased
about that.

* Nick Gassman - Usability and Standards Manager - http://ba.com *

28 Aug 2008 - 5:37pm
Jared M. Spool
2003

More insight on what they're trying for:

http://www.internetretailer.com/article.asp?id=27601

Rugby.com, up until now a brochure site, joins RalphLauren.com as the
retailer’s second e-commerce site for apparel and accessories. The
site will provide several interactive Web 2.0 features, including
videos that let shoppers click images of garments in the videos to get
more product details and the option to make an online purchase.
Dynamic product videos are designed to show how apparel items fit and
move on a person.

“We are thrilled to extend Rugby’s reach to a larger audience,” says
David Lauren, senior vice president of advertising, marketing and
communications at parent company Polo Ralph Lauren Corp. “Rugby.com
presents a dynamic online shopping experience by recreating our unique
retail environment in an innovative and impactful way on the Internet—
we are engaging our customer like never before.”

Rugby.com’s front-end customer experience environment was developed by
Ralph Lauren’s Interactive Creative Group with GSI Commerce Inc.
supporting the checkout process, a Ralph Lauren spokesman says. A
“Make Your Own” feature, for example, will let shoppers customize
shirts with particular Rugby logos, color patterns and monograms.

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