[EVENT REMINDER] NYC IxDA: Thursday, July 24 -- Luke Williams of frog design

21 Jul 2008 - 8:07pm
1512 reads
MJ Broadbent

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RSVP to: nyc-rsvp (at) ixda (dot) org
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Please join the NYC IxDA community for our July event:

“The Naked Interface—Liberating Brain, Body, and Digital Interactions”

Throughout the electronic age, people have become accustomed to
interacting with digital media indirectly, mediated through screens
and peripheral devices. But now, as digital technology becomes
invisibly embedded in everyday things, the “feeling” of everyday
things is also increasingly becoming embedded in digital technology.

In many senses, physical objects are becoming more important. In an
immediate way, they can help us define new systems of relationships
with digital information. Luke Williams, Creative Director at frog
design, examines how perceptions and gestures formed through our
experiences with physical products can effectively bring liberty to
the relationship between brain, body, and digital media interface.

Luke will cover:

- how patterns and archetypes from product design now frame new ways
for people to orientate themselves around information;

- the principle of stimulating one sense through another to create
multi-sensory interactions; and

- new developments at the collision point between “real world” objects
and “digital interfaces”—the touch screen.

Luke Williams, Creative Director, frog design

Thursday, July 24th
6:15 – 7:00 networking (refreshments served)
7:00 – 8:00 presentation
8:00 – 8:30 Q&A and discussion

Location details provided on RSVP

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RSVP to: nyc-rsvp (at) ixda (dot) org
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Luke Williams is Creative Director for frog design, and heads the
Industrial Design practice for the New York and Austin studios. Prior
to that, he worked in frog’s Silicon Valley and San Francisco studios
as a creative lead for projects spanning a wide variety of enterprises
such as Daimler Chrysler, Disney, Hewlett-Packard, Logitech,
Microsoft, Motorola and Yahoo!. In addition to his role at frog
design, Luke is an Adjunct Professor at NYU Stern School of Business
where he co-founded the “Innovation and Design” course to teach design
thinking in the graduate MBA program.

Luke’s opinions on innovation and design have been sought after in
interviews with National Public Radio (NPR), BusinessWeek, ID
Magazine, and The Wall Street Journal, and he speaks regularly
throughout the international design community.

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RSVP to: nyc-rsvp (at) ixda (dot) org
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See you on the 24th!

Interested in getting involved with the NYC IxDA? Send e-mail to: nyc
(at) ixda (dot) org

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