[NYC Event] 7/29 - UX Research at Google NYC: Methods & Case Studies

17 Jul 2008 - 4:45pm
1389 reads
Joy Zigo

NYC Usability Professionals Association presents:
*UX Research at Google in NYC: Methods and Case Studies


Two members of Google's User Experience team will outline Google's UX design
and research processes in New York City, then delve into two recent case
studies where designs were influenced by some unique work with metaphors,
and where supporting underlying relationships with software can be the
make-or-break predictor of success. (Full presentation description below.)

*Speakers*: Molly Stevens, UX Team member, Google, Inc.

Michelle Lee, UX Team member, Google, Inc.

Date: *Tuesday, July 29, 2008

*Time: *6:00 – 8:30 pm


*Check-in*: 6:00 pm (refreshments served)

Please arrive by 6pm, to allow time to get through security. Photo ID
required by security to enter building, and must match name on the
registration list.

*Presentation*: 6:30 – 8:00pm (including Q&A)

*Networking*: 8:00 – 8:30pm

Dinner at a nearby restaurant:
8:30pm to whenever

(Participants pay for their own

*Cost: *Member or Non-member: $10

Event & 1-year membership: $20 (special discount on
membership for this event!)

Full-time students: $ 5 (please provide
valid school ID)

*Location:* JPMorgan Chase

270 Park Avenue

(between 47th & 48th, on WEST side of street)

New York, NY 10017

*Map: *click here for Google map to


Please purchase a guaranteed ticket at the event
registration site:


*Note*: *Ticket office will close at 4pm, Monday, July 28, 2008*

(1 business day before the event)

Seats are limited and reservations are first come, first served. We advise
you to register early, as previous events have sold out, and we had to turn
people away at the door.

Tickets are refundable until noon, Thursday, July 31, 2008 (2nd day after
the event), by sending a request to RSVP at nycupa.org

Tickets are transferable on or before 4pm, Monday, July 28, 2008 (1 business
day before the event) by sending a request to RSVP at nycupa.org. You must
notify us, and receive a confirmation, for the transfer to be valid.

Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter. You can learn more about our NYC
organization <http://nycupa.org/> or learn about our parent

*Presentation Description:*


Molly Stevens and Michelle Lee, two of Google's UX Research team, will
present a summary of Google's UX design and research processes in New York
City, and then highlight these processes in two case studies:

1. "Using Metaphors to Communicate Research Results with Impact"

Molly will discuss how using a metaphor helped engineering understand the
social dynamics of a b2b application, causing them to fundamentally rethink
the prioritization of features and some of the basic interactions.

2. "Getting on the Bandwagon: Critical Roles in Online Collaboration"

The biggest predictor of success is how software supports underlying
relationships among group members. Not all collaborators are created equal;
Michelle will explore critical roles and implications for design using
Google Docs as a case study.

Time is allotted for Q&A after the presentations.



*Our Mission*

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
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