IxDA Silicon Valley F2F, Wednesday, July 16, 2008, at Google

8 Jul 2008 - 12:59am
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Join us at the next IxDA Silicon Valley F2F!

7:00-7:30 pm

7:30-9:30 pm
Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson, UI Wizards

UI design rules are not simple recipes to be applied mindlessly. Applying
them effectively requires determining their applicability—and
precedence—in specific situations. It also requires balancing the
trade-offs that inevitably arise in situations when design rules appear to
contradict each other. By understanding the underlying psychology for the
design rules, designers and evaluators enhance their ability to interpret
and apply them. Explaining that psychology is the focus of this talk.

Jeff Johnson is president and principal consultant at UI Wizards, Inc., a
product usability consulting firm that offers UI design, usability
reviews, usability testing, and training. He has worked in the field of
Human-Computer Interaction since 1978, at companies such as Cromemco,
Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He earned B.A.
and Ph.D. degrees from Yale and Stanford Universities and has taught at
Stanford University and Mills College. Jeff is the author of GUI Bloopers:
Don'ts and Dos for Software Developers and Web Designers (2000), Web
Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), and GUI
Bloopers 2.0: Common User Interface Design Don'ts and Dos (2007).

Google, Mountain View

1600 Amphitheatre Parkway
Building 43
Mountain View, California 94043

Go to the Lobby of Building 43 to sign in with security.

>From San Jose:

Take Hwy 101 North. Exit at Amphitheatre Parkway and go toward Landing
Drive. Google Building 41 is on the right.

>From San Francisco:

Take Hwy 101 South. Exit at Rengstorff Avenue. Turn right on Amphitheatre
Parkway. Google Building 41 is on the right.

Co-sponsors of this event:

* IxDA (Interaction Design Association) Silicon Valley Face to Face

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