Maybe I should read the complete history of the thread first, but I
don't think the idea is dead, broken, or flawed. To me, UCD just
means letting user input (i.e., info received in form of a stated
requirement or request, as well as info gleaned from observations and
interviews) *INFORM* the process... not dictate specifics.
A good product manager (web producer, or whatever title he/she is
under) will have the skills and vision to guide execution in a way
that renders the best possible product. It is, IMHO, the
responsibility of PM (WP, whatever) to proactively manage
expectations by ensuring users, stakeholders, and key executives
believe in his/her vision.
What may be dead, broken or flawed is a given approach to UCD (i.e.,
the process followed).
Just my 2 cents.
On Jul 4, 2008, at 7:50 AM, Thomas Petersen wrote:
Sorry for the seperate thread, the reply functionality was down for
maintainance and I was urged to simple write an email. I even put in
the actual name of the thread with the hope that they would put it in
The discussion is principal and have some rather large implications
on how we work with our clients or with management.
How often haven't we been fighting with clients who read a book, are
biased because they went to some lecture where UCD was preached or
read an article about the beauty of UCD.
I have at least and is now very upfront with my clients about the
principles we design by so we can manage expectations.
User input is valuable when acumulated, but this idea that seem have
spread that the specific input given by specific users on a given
project is sick in it's core and should be stopped before it brings
the entire field in jeopardy of being a joke.
Just look at how long it took to actually pursuade clients to look at
Jakob Nielsens writings as part of the equation not THE equation.
Maybe I am alone on feeling like this, but never the less it affects
me so I need to react.
On a more constructive note let me recommend two great books.
One is Clayton Christensen "The Innovator's Dilemma"
"What Customers Want - Using Outcome-driven Innovation to Create
Breakthrough Products and Services" by Anthony Ulwick.