Remote card sort

3 Jul 2008 - 10:23am
6 years ago
4 replies
912 reads
jalton
2008

Can anyone present any convincing arguments for *not* using a remote
card sorting technology - like websort.net? And instead insisting that
card sorting must be performed in person?

Tangent: what is your opinion on performing card sorting one-to-one
individually vs in a group? ...

Aaaaaaaand begin!

(and thanks)

John

Comments

3 Jul 2008 - 2:47pm
Steve Schang
2008

Reasons to do a card sort in person: I want rich, qualitative feedback
from participants; I am combining the card sort with other
tasks/activities. In person card sorts are useful If you are trying to
learn how participants think about a domain. Doing it in person will give
you a lot of freedom to explore those types of questions. You can dig
deeper into why they sorted the way they did.

Remote card sorting tools are great for large numbers of participants,
geographically dispersed participants, and if you are OK with not getting
a lot of qualitative data from the participants.

Steve Schang
Interactive Design Group | eCommerce | Wachovia Corporation
704.715.3845

3 Jul 2008 - 7:21pm
Jeff Howard
2004

Steve wrote:
> Reasons to do a card sort in person: I want rich, qualitative
> feedback from participants

I agree, the card sort session is often an opportunity to elicit
conversations from the participants that are lost when you do the
card sort remotely.

// jeff

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31046

3 Jul 2008 - 2:32pm
Filipe Levi
2008

> Tangent: what is your opinion on performing card sorting one-to-one
> individually vs in a group? ...
>

*Individually*
Pro: you can get a better picture of individuals' mental models
Con: usual amount of time to compare all the sortings

*In a group*
Pro: you can take advantage of the consensus and reduce analysis time
Con: some users may be predominant just like in focus groups

Regards,

*Filipe Levi*
User researcher at CESAR
UXnet ambassador in Brazil
+55 81 99240791 | mobile
+55 81 31345131 | office
filipelevi.com

3 Jul 2008 - 5:10pm
jalton
2008

This is perfect. Thank you, Steve.

John

On Jul 3, 2:47 pm, steve.sch... at wachovia.com wrote:
> Reasons to do a card sort in person: I want rich, qualitative feedback
> from participants; I am combining the card sort with other
> tasks/activities. In person card sorts are useful If you are trying to
> learn how participants think about a domain. Doing it in person will give
> you a lot of freedom to explore those types of questions. You can dig
> deeper into why they sorted the way they did.
>
> Remote card sorting tools are great for large numbers of participants,
> geographically dispersed participants, and if you are OK with not getting
> a lot of qualitative data from the participants.
>
> Steve Schang
> Interactive Design Group | eCommerce | Wachovia Corporation
> 704.715.3845
> ________________________________________________________________
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