I need to prepare a strategy document for a large financial client
that explores appropriate visual metaphors for "paperless billing" or
"e-statements" in a global context. I will include a competitive icon
audit, but I'm not finding a lot of icons for paperless billing. The
biggest challenge for me is the global context. I can easily suggest
an appropriate metaphor for Norhern Californians, but how can I
research which visual metaphors might work for people in Italy,
Britain, Canada and so on? Any ideas?