I am doing a project for a company whose site registration form is
only slighter shorter than the SATs.
I am preparing a document that tries to sell the idea of a very short
and easy registration that allows the user to get into the site first,
and add more info about themselves and their preferences for things
such as email newsletters organically, over time, when it is important
to the user.
This is a hard sell, as all the company metrics are based on things
such as newsletter signup at reg.time, ignoring things such as
abandonment rate or false data in the reg. process.
Obviously I will be trawling the IxDA site and BoxesandArrows for this
sort of argument, but I was also wondering if anyone has a similar
case study that they would care to share/point me to?
Jeffrey D. Gimzek | Senior User Experience Designer