Painful Registration Flow

27 May 2008 - 6:16pm
6 years ago
4 replies
1852 reads
Jeffrey D. Gimzek
2007

I am doing a project for a company whose site registration form is
only slighter shorter than the SATs.

I am preparing a document that tries to sell the idea of a very short
and easy registration that allows the user to get into the site first,
and add more info about themselves and their preferences for things
such as email newsletters organically, over time, when it is important
to the user.

This is a hard sell, as all the company metrics are based on things
such as newsletter signup at reg.time, ignoring things such as
abandonment rate or false data in the reg. process.

Obviously I will be trawling the IxDA site and BoxesandArrows for this
sort of argument, but I was also wondering if anyone has a similar
case study that they would care to share/point me to?

jd

- -

Jeffrey D. Gimzek | Senior User Experience Designer

http://www.glassdoor.com

Comments

27 May 2008 - 6:23pm
Jared M. Spool
2003

On May 27, 2008, at 7:16 PM, Jeff Gimzek wrote:

> Obviously I will be trawling the IxDA site and BoxesandArrows for
> this sort of argument, but I was also wondering if anyone has a
> similar case study that they would care to share/point me to?

Marketing Sherpa (cleverly http://www.marketingsherpa.com) is filled
with We-updated-our-registration-process-and-saw-$$$-increase type
articles.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks

27 May 2008 - 7:54pm
Jeffrey D. Gimzek
2007

On May 27, 2008, at 4:58 PM, Jeff Gimzek wrote:

On May 27, 2008, at 4:24 PM, Will Evans wrote:

> Oh man! Sorry you have to sell the right way to do this.

Naw! Selling the right way to do things is the Job Description AFAIAC.

> I think - having done this for a couple of social networking sites -
> is that let it all be organic and gradual. It erks marketing folks -
> but in the long run you end up with more loyal contributors. Start
> will just email, screen name and password. If they want to add more,
> contribute more - have them add more personal info - have value
> associated with adding more info - like reputation.

Well, that is who the battle is with - marketing types. the info on
this site is VERY valuable, but I have an as yet unproven suspicion
that a lot of non-paying users just fake the form to get in.

I know i did.

> Seth Godin writes alot about this.

Great - I will look into it.

Thanks to Jared for the Marketing Sherpa idea too.

found a great article with good examples here:

http://www.getelastic.com/registration-usability-tips-ecommerce/

> On Tue, May 27, 2008 at 7:16 PM, Jeff Gimzek <listserv at jdgimzek.com>
> wrote:
>
> I am doing a project for a company whose site registration form is
> only slighter shorter than the SATs.
>
> I am preparing a document that tries to sell the idea of a very
> short and easy registration that allows the user to get into the
> site first, and add more info about themselves and their preferences
> for things such as email newsletters organically, over time, when it
> is important to the user.
>
> This is a hard sell, as all the company metrics are based on things
> such as newsletter signup at reg.time, ignoring things such as
> abandonment rate or false data in the reg. process.
>
> Obviously I will be trawling the IxDA site and BoxesandArrows for
> this sort of argument, but I was also wondering if anyone has a
> similar case study that they would care to share/point me to?

- -

Jeffrey D. Gimzek | Senior User Experience Designer

http://www.glassdoor.com

28 May 2008 - 2:39pm
Caroline Jarrett
2007

From: "Jeff Gimzek" <listserv at jdgimzek.com>

: This is a hard sell, as all the company metrics are based on things
: such as newsletter signup at reg.time, ignoring things such as
: abandonment rate or false data in the reg. process.
:
: Obviously I will be trawling the IxDA site and BoxesandArrows for this
: sort of argument, but I was also wondering if anyone has a similar
: case study that they would care to share/point me to?
:

You may also be interested in my short article: "Registration forms - what to do if you can't avoid them"
http://www.usabilitynews.com/news/article2629.asp

Best,

Caroline Jarrett
caroline.jarrett at effortmark.co.uk
07990 570647

Effortmark Ltd
Usability - Forms - Content

We have moved. New address:
16 Heath Road
Leighton Buzzard
LU7 3AB

29 May 2008 - 7:53pm
Formulate
2007

Luke Wroblewski wrote a great article on problems with sign up forms,
which was recently published on A List Apart:
http://www.alistapart.com/articles/signupforms

There's also this from Jared Spool at UIE:
http://www.uie.com/articles/account_design_mistakes/
http://www.uie.com/articles/account_design_mistakes_part2/

and from Adaptive Path:
http://www.adaptivepath.com/ideas/reports/signup/

and from Bokardo:
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/

Good luck!

Jessica Enders
Director
Formulate Information Design
http://formulate.com.au

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=29536

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