I was just reading through Forrester's report "The Seven Tenets Of The
Information Workplace" by Erica Driver and Connie Moore.
Among others, it recommends that IT departments acquire usability and
design skills. Note the last sentence in the quote:
"We're just starting to see IT groups design applications ﬁrst and
foremost to adapt to change and give business people powerful
workplaces. These skills will be in short supply, and so consulting
ﬁrms will initially ﬁll the needs of most organizations. The best
usability-design skills are generally found in advertising agencies
and media shops."
While I'm glad to see Forrester recommend that companies invest in
design and usability, it's clear that we would do well to market our
profession to the analysts.