Title: Content Strategy: The Mania, the Myth, the Method
Why do so many web site projects stall out or even implode when it's
time to go "find" the content? Contrary to popular belief, there isn't
a Magical Server In the Sky that can instantly populate your site's
CMS. You need real people to gather it, analyze it and write it. You
also need someone who will advocate for your audience's needs long
after the IA team is gone. Find out how a content strategist can save
your large-scale site project ... and your sanit
Kristina Halvorson has been writing for web sites since 1997. As
president of Brain Traffic, Kristina leads teams of expert web writers
to create smart, relevant content for real people with real needs. She
is a passionate advocate for content strategy, the "hidden discipline"
that lives between information architecture, web writing, and the
build process. Brain Traffic's clients include Target, Ameriprise
Financial, UnitedHealthcare, Caribou Coffee, and Medtronic. Follow
Kristina on Twitter: @halvorson
Title: Copy as Interface
The words you use could be the most effective part of your interface.
Or they could render the experience unintelligible and hostile. The
first step is finding the right voice for your application.
Erika Hall is a co-founder of Mule Design Studio where she helps
create appealing, useful interfaces that make sense. She has been
toiling on the Web since 1995 and consulting joyfully for a decade.
Mule clients include PBS, The Wall Street Journal, MedicAlert,
Federated Media Publishing, and the American Academy of Ophthalmology.