: Be aware that colors convey meanings too, but they differ from culture : to culture. So I guess you should chosse the one closest to what you : want it to mean. : : More info here: http://en.wikipedia.org/wiki/Color_psychology
Bruno is correct in pointing us to the wikipedia article, which has plenty of appropriate scepticism about the supposed cultural
connotations of colour. While it's true that people assign meanings to colours, those meanings are by no means stable and certainly
aren't stable across cultures or within them.
which makes extensive use of the term 'Tudor Britain' (there was no such thing: the Tudors were an English dynasty and Scotland
never had a Tudor period) and seems to base most of its advice on colour connotations at that time. As I've said elsewhere, we've
maybe had less change in Britain since 1603, the end of the Tudor period, than in some other countries, but Tudor opinions are by no
means a reliable guide to today's Britain.
There's no substitute for testing your colours in the way you plan to use them with your target audience. The results can be very
surprising. For example, the Association for Project Management here in the UK, not exactly the most hip organisation, recently
successfully rebranded in pink, purple and pale blue.