Interaction Designer in new Ford Commercial

8 May 2008 - 8:42am
6 years ago
34 replies
1100 reads
Dan Saffer
2003

So I'm half watching the TV last night and I look up during a
commercial for Ford automobiles, and they are talking about their new
navigation system and the guy in the commercial (or an actor claiming
to be) says something along the lines of, "I design the user
interface. I like taking hard problems and making them simple for
people to use."

Needless to say, I almost fell out of my chair. Anyone else seen this
commercial? I can't find it online, or even reference to it online.

As far as I know, this is the first time an interaction designer has
appeared on a TV commercial for a product, much less mention bits of
our philosophy.

Dan

Comments

8 May 2008 - 9:04am
SemanticWill
2007

I saw a slightly different one - this time staring a woman who was obviously
some kind of HFE, designer - something doing user testing for the dashboard
on the ford fusion, talking about how she tests prototypes with real users
to inform the design.

So it looks like they have at least 2 tv spots focused on the how and why of
making things better for people.

On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:

> So I'm half watching the TV last night and I look up during a commercial
> for Ford automobiles, and they are talking about their new navigation system
> and the guy in the commercial (or an actor claiming to be) says something
> along the lines of, "I design the user interface. I like taking hard
> problems and making them simple for people to use."
>
> Needless to say, I almost fell out of my chair. Anyone else seen this
> commercial? I can't find it online, or even reference to it online.
>
> As far as I know, this is the first time an interaction designer has
> appeared on a TV commercial for a product, much less mention bits of our
> philosophy.
>
> Dan
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | will at semanticfoundry.com
---------------------------------------------------------------------------------------------

8 May 2008 - 9:15am
david.shaw6@gma...
2004

Very interesting... could this be the start of the tipping point for our
industry??

On Thu, May 8, 2008 at 7:04 AM, Will Evans <will at semanticfoundry.com> wrote:

> I saw a slightly different one - this time staring a woman who was
> obviously
> some kind of HFE, designer - something doing user testing for the dashboard
> on the ford fusion, talking about how she tests prototypes with real users
> to inform the design.
>
> So it looks like they have at least 2 tv spots focused on the how and why
> of
> making things better for people.
>
> On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:
>
> > So I'm half watching the TV last night and I look up during a commercial
> > for Ford automobiles, and they are talking about their new navigation
> system
> > and the guy in the commercial (or an actor claiming to be) says something
> > along the lines of, "I design the user interface. I like taking hard
> > problems and making them simple for people to use."
> >
> > Needless to say, I almost fell out of my chair. Anyone else seen this
> > commercial? I can't find it online, or even reference to it online.
> >
> > As far as I know, this is the first time an interaction designer has
> > appeared on a TV commercial for a product, much less mention bits of our
> > philosophy.
> >
> > Dan
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel +1.617.281.1281 | will at semanticfoundry.com
>
> ---------------------------------------------------------------------------------------------
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
"Art provokes thinking, design solves problems"

w: http://www.davidshaw.info

8 May 2008 - 9:16am
Bill DeRouchey
2010

Wow, I have to see that commercial. That's great news for what we do.

I had the same reaction when seeing the Deborah Adler ads on Target.
"I made this prescription bottle easier to understand." Such a simple
thing, and yet it's amazing when it's highlighted.

Bill

> On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:
>
> > As far as I know, this is the first time an interaction designer has
> > appeared on a TV commercial for a product, much less mention bits of our
> > philosophy.
> >
> > Dan

8 May 2008 - 9:27am
Alexander Baxevanis
2007

Couldn't find the original tv spot either, but I found one video on
their website where they show off their testing with driving
simulators - they even mention the term "human-machine interaction" :)

It's the last video on that page:
http://www.fordvehicles.com/forddriveone/

-- Alex

On Thu, May 8, 2008 at 2:42 PM, Dan Saffer <dan at odannyboy.com> wrote:
> So I'm half watching the TV last night and I look up during a commercial for
> Ford automobiles, and they are talking about their new navigation system and
> the guy in the commercial (or an actor claiming to be) says something along
> the lines of, "I design the user interface. I like taking hard problems and
> making them simple for people to use."
>
> Needless to say, I almost fell out of my chair. Anyone else seen this
> commercial? I can't find it online, or even reference to it online.
>
> As far as I know, this is the first time an interaction designer has
> appeared on a TV commercial for a product, much less mention bits of our
> philosophy.
>
> Dan
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 9:41am
Alexander Baxevanis
2007

As an aside, why does it have to be so hard to find most ads? Why are
most companies not smart enough to put them up on their website and
help fuel the buzz?

I realise there may be issues around rights/licensing etc. but I can't
imagine that big companies don't have enough bargaining power to sort
out these issues!

-- Alex

On Thu, May 8, 2008 at 3:27 PM, Alexander Baxevanis
<alex.baxevanis at gmail.com> wrote:
> Couldn't find the original tv spot either, but I found one video on
> their website where they show off their testing with driving
> simulators - they even mention the term "human-machine interaction" :)
>
> It's the last video on that page:
> http://www.fordvehicles.com/forddriveone/
>
> -- Alex
>
> On Thu, May 8, 2008 at 2:42 PM, Dan Saffer <dan at odannyboy.com> wrote:
>> So I'm half watching the TV last night and I look up during a commercial for
>> Ford automobiles, and they are talking about their new navigation system and
>> the guy in the commercial (or an actor claiming to be) says something along
>> the lines of, "I design the user interface. I like taking hard problems and
>> making them simple for people to use."
>>
>> Needless to say, I almost fell out of my chair. Anyone else seen this
>> commercial? I can't find it online, or even reference to it online.
>>
>> As far as I know, this is the first time an interaction designer has
>> appeared on a TV commercial for a product, much less mention bits of our
>> philosophy.
>>
>> Dan
>>
>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
>

8 May 2008 - 10:04am
Chauncey Wilson
2007

Yes, the commercial are good. There are now two Ford commercials that
focus on HF, interaction design, and the use of virtual reality to
simulate concepts early. There were some in the past by Bank of
America where they actually showed a clip of "researchers" doing
prototypes and workflow analysis, and testing as well a working on
future concepts that was good (actually better than their ATM). The
term "user experience" shows up now and then, but I don't hear the
term "usability" used that much (I think that it is not a term that is
understand by the general public at all and really like the last
sentence in the Ford commercial about "making them simple for people
to use". I would like to rename "world usability day" (WUD - awful
acronym" something like "Make Things Work Day".

Chauncey

On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:
> So I'm half watching the TV last night and I look up during a commercial for
> Ford automobiles, and they are talking about their new navigation system and
> the guy in the commercial (or an actor claiming to be) says something along
> the lines of, "I design the user interface. I like taking hard problems and
> making them simple for people to use."
>
> Needless to say, I almost fell out of my chair. Anyone else seen this
> commercial? I can't find it online, or even reference to it online.
>
> As far as I know, this is the first time an interaction designer has
> appeared on a TV commercial for a product, much less mention bits of our
> philosophy.
>
> Dan
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 10:58am
Dan Saffer
2003

On May 8, 2008, at 7:48 AM, clemens lango wrote:

> is it maybe *me* who appears in this tv-spot?

Not unless you are now African-American. :)

I think you would remember a film crew filming you for several days. :)

8 May 2008 - 12:23pm
Andrei Herasimchuk
2004

On May 8, 2008, at 6:42 AM, Dan Saffer wrote:

> As far as I know, this is the first time an interaction designer has
> appeared on a TV commercial for a product, much less mention bits of
> our philosophy.

So the guy in the commercial says he designs user interfaces and you
translate that into he does "interaction design." Even to this day I
still find that tragically amusing. Unless of course the folks on the
board for the IxDA want to finally acknowledge that to design user
interfaces you have to be to do more than just worry about the
interaction piece and get into all those other distractions like pixel
accurate type, color and composition for the final design plus more.

I still don't understand the disdain for calling oneself an interface
designer. It is and always has been the logical choice to describe the
job since it's also the easiest thing to do to say, "I design
interfaces" therefore "I'm an interface designer."

This is a rhetorical remark, by the way. But even so, thread hijack
commencing in three... two... one...

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. andrei at involutionstudios.com
c. +1 408 306 6422

8 May 2008 - 12:32pm
Mark Schraad
2006

bait - bite
'cause I probably design so much more than just the interface.

Mark

On Thu, May 8, 2008 at 1:23 PM, Andrei Herasimchuk <
andrei at involutionstudios.com> wrote:

> On May 8, 2008, at 6:42 AM, Dan Saffer wrote:
>
> As far as I know, this is the first time an interaction designer has
>> appeared on a TV commercial for a product, much less mention bits of our
>> philosophy.
>>
>
> So the guy in the commercial says he designs user interfaces and you
> translate that into he does "interaction design." Even to this day I still
> find that tragically amusing. Unless of course the folks on the board for
> the IxDA want to finally acknowledge that to design user interfaces you have
> to be to do more than just worry about the interaction piece and get into
> all those other distractions like pixel accurate type, color and composition
> for the final design plus more.
>
> I still don't understand the disdain for calling oneself an interface
> designer. It is and always has been the logical choice to describe the job
> since it's also the easiest thing to do to say, "I design interfaces"
> therefore "I'm an interface designer."
>
> This is a rhetorical remark, by the way. But even so, thread hijack
> commencing in three... two... one...
>
> --
> Andrei Herasimchuk
>
> Principal, Involution Studios
> innovating the digital world
>
> e. andrei at involutionstudios.com
> c. +1 408 306 6422
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 12:41pm
SemanticWill
2007

Exactly. I have [D/d]esigned structures, taxonomies, behaviors,
interactions, interfaces, ships on fire off the shoulder of orion, doesn't
matter what you call me, soon all these designs will be gone -- like tears
in rain. But I do like the quote for all those "Design Thinking" wankers -
will all their strategy power points be in MOMA in 20 years? Nope. Not a
one. Ha!

I was wondering how I was going to get a blade runner quote in this
discussion - and Boom! I designed it in.

On Thu, May 8, 2008 at 1:32 PM, mark schraad <mschraad at gmail.com> wrote:

> bait - bite
> 'cause I probably design so much more than just the interface.
>
> Mark
>
>
>
> On Thu, May 8, 2008 at 1:23 PM, Andrei Herasimchuk <
> andrei at involutionstudios.com> wrote:
>
> > On May 8, 2008, at 6:42 AM, Dan Saffer wrote:
> >
> > As far as I know, this is the first time an interaction designer has
> >> appeared on a TV commercial for a product, much less mention bits of our
> >> philosophy.
> >>
> >
> > So the guy in the commercial says he designs user interfaces and you
> > translate that into he does "interaction design." Even to this day I
> still
> > find that tragically amusing. Unless of course the folks on the board for
> > the IxDA want to finally acknowledge that to design user interfaces you
> have
> > to be to do more than just worry about the interaction piece and get into
> > all those other distractions like pixel accurate type, color and
> composition
> > for the final design plus more.
> >
> > I still don't understand the disdain for calling oneself an interface
> > designer. It is and always has been the logical choice to describe the
> job
> > since it's also the easiest thing to do to say, "I design interfaces"
> > therefore "I'm an interface designer."
> >
> > This is a rhetorical remark, by the way. But even so, thread hijack
> > commencing in three... two... one...
> >
> > --
> > Andrei Herasimchuk
> >
> > Principal, Involution Studios
> > innovating the digital world
> >
> > e. andrei at involutionstudios.com
> > c. +1 408 306 6422
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | will at semanticfoundry.com
---------------------------------------------------------------------------------------------

8 May 2008 - 12:58pm
Andrei Herasimchuk
2004

On May 8, 2008, at 10:32 AM, mark schraad wrote:

> 'cause I probably design so much more than just the interface.

Like what?

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. andrei at involutionstudios.com
c. +1 408 306 6422

8 May 2008 - 1:02pm
Christine Boese
2006

Blade Runner ref is much appreciated... <G>

Chris

On Thu, May 8, 2008 at 1:41 PM, Will Evans <will at semanticfoundry.com> wrote:

> Exactly. I have [D/d]esigned structures, taxonomies, behaviors,
> interactions, interfaces, ships on fire off the shoulder of orion, doesn't
> matter what you call me, soon all these designs will be gone -- like tears
> in rain. But I do like the quote for all those "Design Thinking" wankers -
> will all their strategy power points be in MOMA in 20 years? Nope. Not a
> one. Ha!
>
> I was wondering how I was going to get a blade runner quote in this
> discussion - and Boom! I designed it in.
>
> On Thu, May 8, 2008 at 1:32 PM, mark schraad <mschraad at gmail.com> wrote:
>
> > bait - bite
> > 'cause I probably design so much more than just the interface.
> >
> > Mark
> >
> >
> >
> > On Thu, May 8, 2008 at 1:23 PM, Andrei Herasimchuk <
> > andrei at involutionstudios.com> wrote:
> >
> > > On May 8, 2008, at 6:42 AM, Dan Saffer wrote:
> > >
> > > As far as I know, this is the first time an interaction designer has
> > >> appeared on a TV commercial for a product, much less mention bits of
> our
> > >> philosophy.
> > >>
> > >
> > > So the guy in the commercial says he designs user interfaces and you
> > > translate that into he does "interaction design." Even to this day I
> > still
> > > find that tragically amusing. Unless of course the folks on the board
> for
> > > the IxDA want to finally acknowledge that to design user interfaces you
> > have
> > > to be to do more than just worry about the interaction piece and get
> into
> > > all those other distractions like pixel accurate type, color and
> > composition
> > > for the final design plus more.
> > >
> > > I still don't understand the disdain for calling oneself an interface
> > > designer. It is and always has been the logical choice to describe the
> > job
> > > since it's also the easiest thing to do to say, "I design interfaces"
> > > therefore "I'm an interface designer."
> > >
> > > This is a rhetorical remark, by the way. But even so, thread hijack
> > > commencing in three... two... one...
> > >
> > > --
> > > Andrei Herasimchuk
> > >
> > > Principal, Involution Studios
> > > innovating the digital world
> > >
> > > e. andrei at involutionstudios.com
> > > c. +1 408 306 6422
> > >
> > >
> > > ________________________________________________________________
> > > Welcome to the Interaction Design Association (IxDA)!
> > > To post to this list ....... discuss at ixda.org
> > > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > > List Guidelines ............ http://www.ixda.org/guidelines
> > > List Help .................. http://www.ixda.org/help
> > >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel +1.617.281.1281 | will at semanticfoundry.com
>
> ---------------------------------------------------------------------------------------------
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 1:12pm
Jack L. Moffett
2005

On May 8, 2008, at 1:23 PM, Andrei Herasimchuk wrote:

> So the guy in the commercial says he designs user interfaces and
> you translate that into he does "interaction design." Even to this
> day I still find that tragically amusing. Unless of course the
> folks on the board for the IxDA want to finally acknowledge that to
> design user interfaces you have to be to do more than just worry
> about the interaction piece and get into all those other
> distractions like pixel accurate type, color and composition for
> the final design plus more.

Here we go again.

Andrei's view = interface design > interaction design
Majority's view = interaction design > interface design

> This is a rhetorical remark, by the way.

I don't think that's possible in a public forum—at least not this
one. ;)

Jack

Jack L. Moffett
Interaction Designer
inmedius
412.459.0310 x219
http://www.inmedius.com

Things should be as simple as possible,
but no simpler.

- Albert Einstein

8 May 2008 - 1:25pm
SemanticWill
2007

Will's humble view is neither interaction > interface, nor interface >
interaction; but at some fundamental level:
interaction design ∝ interface design; interaction != interface

:-)

On Thu, May 8, 2008 at 2:12 PM, Jack Moffett <jmoffett at inmedius.com> wrote:

>
> On May 8, 2008, at 1:23 PM, Andrei Herasimchuk wrote:
>
> So the guy in the commercial says he designs user interfaces and you
>> translate that into he does "interaction design." Even to this day I still
>> find that tragically amusing. Unless of course the folks on the board for
>> the IxDA want to finally acknowledge that to design user interfaces you have
>> to be to do more than just worry about the interaction piece and get into
>> all those other distractions like pixel accurate type, color and composition
>> for the final design plus more.
>>
>
>
> Here we go again.
>
> Andrei's view = interface design > interaction design
> Majority's view = interaction design > interface design
>
>
> This is a rhetorical remark, by the way.
>>
>
> I don't think that's possible in a public forum―at least not this one. ;)
>
> Jack
>
>
> Jack L. Moffett
> Interaction Designer
> inmedius
> 412.459.0310 x219
> http://www.inmedius.com
>
>
> Things should be as simple as possible,
> but no simpler.
>
> - Albert Einstein
>
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | will at semanticfoundry.com
---------------------------------------------------------------------------------------------

8 May 2008 - 1:29pm
Andrei Herasimchuk
2004

On May 8, 2008, at 11:12 AM, Jack Moffett wrote:

> Here we go again.

Actually... my view is:

interface design = interface design
interaction design as it applies to software is < interface design (as
in it is a subset of interface design in that case)
interaction design as it applies to other domains is someone else's
problem and I don't care how it's defined

Just correcting the record.

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. andrei at involutionstudios.com
c. +1 408 306 6422

8 May 2008 - 1:55pm
jrrogan
2005

You know, this was a moderately interesting post until this f'd up debate
started again on definition.

Please don't "hijack" posts with this nonsense, it's really trying,

Thanks,

Rich

On 5/8/08, Andrei Herasimchuk <andrei at involutionstudios.com> wrote:
>
>
> On May 8, 2008, at 11:12 AM, Jack Moffett wrote:
>
> Here we go again.
> >
>
> Actually... my view is:
>
> interface design = interface design
> interaction design as it applies to software is < interface design (as in
> it is a subset of interface design in that case)
> interaction design as it applies to other domains is someone else's
> problem and I don't care how it's defined
>
> Just correcting the record.
>
> --
> Andrei Herasimchuk
>
> Principal, Involution Studios
> innovating the digital world
>
> e. andrei at involutionstudios.com
> c. +1 408 306 6422
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
Joseph Rich Rogan
President UX/UI Inc.
http://www.jrrogan.com

8 May 2008 - 2:09pm
DanP
2006

I did see this one! It cracked me up a little as I just finished
researching and designing a GPS interface for a Northern Cali
company... The commercial had me thinking about how quickly in-car
nav systems are becoming obsolete to handheld and phone versions.
Most of the people I interviewed in my research ended up either
using, or planning to use a handheld or phone system due to
portability, upgrade or end-of-life issues.

...not to hijack the thread, but has anyone seen the Prius' built-in
nav system? I'm working on a paper now where this system is the prime
example of usability faux pas. The Infinity system, in contrast, was
better. It was truly educational to see how each of the system
(Garmin, TomTom, built-ins) dealt with the unique issues of this
space. I'm just fascinated with these mobile design spaces.

Best,
-Dan

------------------------------------------------
Dan Peknik
Interaction/Industrial Design
Bay Area California
------------------------------------------------

8 May 2008 - 2:18pm
Jared M. Spool
2003

On May 8, 2008, at 1:58 PM, Andrei Herasimchuk wrote:

> On May 8, 2008, at 10:32 AM, mark schraad wrote:
>
>> 'cause I probably design so much more than just the interface.
>
> Like what?

Well, like thinking of the group's t-shirt, for one.

8 May 2008 - 2:21pm
Carol J. Smith
2007

Hi all,

I believe this is the woman we're discussing:
http://www.ics.uci.edu/computerscience/vrst/program/program_baron.php

Great ads!

Carol

Carol J. Smith
Principal Consultant
Midwest Research, LLC - www.mw-research.com
carol at mw-research.com or cell: 773.218.6568

On Thu, May 8, 2008 at 10:04 AM, Will Evans <will at semanticfoundry.com>
wrote:

> I saw a slightly different one - this time staring a woman who was
> obviously
> some kind of HFE, designer - something doing user testing for the dashboard
> on the ford fusion, talking about how she tests prototypes with real users
> to inform the design.
>
> So it looks like they have at least 2 tv spots focused on the how and why
> of
> making things better for people.
>
> On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:
>
> > So I'm half watching the TV last night and I look up during a commercial
> > for Ford automobiles, and they are talking about their new navigation
> system
> > and the guy in the commercial (or an actor claiming to be) says something
> > along the lines of, "I design the user interface. I like taking hard
> > problems and making them simple for people to use."
> >
> > Needless to say, I almost fell out of my chair. Anyone else seen this
> > commercial? I can't find it online, or even reference to it online.
> >
> > As far as I know, this is the first time an interaction designer has
> > appeared on a TV commercial for a product, much less mention bits of our
> > philosophy.
> >
> > Dan
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel +1.617.281.1281 | will at semanticfoundry.com
>
> ---------------------------------------------------------------------------------------------
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 2:30pm
SemanticWill
2007

Wow - yes - That is the woman in the ad that played last night.

Wouldn't want to get into a debate with her - she has a blackbelt and would
kick most of our butts.

On Thu, May 8, 2008 at 3:21 PM, Carol Smith <carologic at gmail.com> wrote:

> Hi all,
>
> I believe this is the woman we're discussing:
> http://www.ics.uci.edu/computerscience/vrst/program/program_baron.php
>
> Great ads!
>
> Carol
>
>
> Carol J. Smith
> Principal Consultant
> Midwest Research, LLC - www.mw-research.com
> carol at mw-research.com or cell: 773.218.6568
>
>
> On Thu, May 8, 2008 at 10:04 AM, Will Evans <will at semanticfoundry.com>
> wrote:
>
> > I saw a slightly different one - this time staring a woman who was
> > obviously
> > some kind of HFE, designer - something doing user testing for the
> dashboard
> > on the ford fusion, talking about how she tests prototypes with real
> users
> > to inform the design.
> >
> > So it looks like they have at least 2 tv spots focused on the how and why
> > of
> > making things better for people.
> >
> > On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <dan at odannyboy.com> wrote:
> >
> > > So I'm half watching the TV last night and I look up during a
> commercial
> > > for Ford automobiles, and they are talking about their new navigation
> > system
> > > and the guy in the commercial (or an actor claiming to be) says
> something
> > > along the lines of, "I design the user interface. I like taking hard
> > > problems and making them simple for people to use."
> > >
> > > Needless to say, I almost fell out of my chair. Anyone else seen this
> > > commercial? I can't find it online, or even reference to it online.
> > >
> > > As far as I know, this is the first time an interaction designer has
> > > appeared on a TV commercial for a product, much less mention bits of
> our
> > > philosophy.
> > >
> > > Dan
> > >
> > >
> > > ________________________________________________________________
> > > Welcome to the Interaction Design Association (IxDA)!
> > > To post to this list ....... discuss at ixda.org
> > > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > > List Guidelines ............ http://www.ixda.org/guidelines
> > > List Help .................. http://www.ixda.org/help
> > >
> >
> >
> >
> > --
> > ~ will
> >
> > "Where you innovate, how you innovate,
> > and what you innovate are design problems"
> >
> >
> >
> ---------------------------------------------------------------------------------------------
> > Will Evans | User Experience Architect
> > tel +1.617.281.1281 | will at semanticfoundry.com
> >
> >
> ---------------------------------------------------------------------------------------------
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | will at semanticfoundry.com
---------------------------------------------------------------------------------------------

8 May 2008 - 2:41pm
Jeff Garbers
2008

On May 8, 2008, at 3:30 PM, Will Evans wrote:

> Wouldn't want to get into a debate with her - she has a blackbelt
> and would
> kick most of our butts.

You did notice that her black belt was in Six Sigma, right? She could
kick our butts in quality control, I suppose... ;-)

8 May 2008 - 3:02pm
Mark Schraad
2006

reducing your variances to well within acceptable tollerances

On Thu, May 8, 2008 at 3:41 PM, Jeff Garbers <jgarbers at xltsoftware.com>
wrote:

> On May 8, 2008, at 3:30 PM, Will Evans wrote:
>
> Wouldn't want to get into a debate with her - she has a blackbelt and
>> would
>> kick most of our butts.
>>
>
> You did notice that her black belt was in Six Sigma, right? She could kick
> our butts in quality control, I suppose... ;-)
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

8 May 2008 - 9:48am
Dr. Clemens Lango
2008

hey dan,

that sounds interesting!
it seems our discipline is getting more and more awareness in the public...

is it maybe *me* who appears in this tv-spot?
i am asking because i am working in the interaction design team of ford of
europe - having coined the new brand interaction dna and the visual design
;-)

if anyone in the community identifies a link to this spot i would really be
interested in seeing it!

cheers,
clemens.
..................................................
http://interactiondesign.de
germany

8 May 2008 - 1:13pm
Leandro Alves
2008

Really impressive. At the site Alex sent, there are lots of videos
showing etnographic studies, user test and so on. Beautifull to
see... I hope this kind of ad came to Brazil... :)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

8 May 2008 - 4:09pm
Jack L. Moffett
2005

Dan said:
> As far as I know, this is the first time an interaction designer
> has appeared on a TV commercial for a product, much less mention
> bits of our philosophy.
>

I wonder, how many instances have their been of Industrial Designers
in product commercials? Most recently, the Dyson commercials speak
well towards design process. I'm sure I've seen car commercials in
the past that feature designers doing body sculpts and the like.

Jack

Jack L. Moffett
Interaction Designer
inmedius
412.459.0310 x219
http://www.inmedius.com

Design is a process -
an intimate collaboration between
engineers, designers, and clients.

- Henry Dreyfuss

8 May 2008 - 5:40pm
Joe Pemberton
2007

Dan, if you were half watching the TV last night, I'm pegging you as an American Idol fan. Okay, half of an Idol fan. =)

I also had to do a double-take and asked my wife if she heard the same thing.

8 May 2008 - 6:26pm
Rob Tannen
2006

Actually I think Don Norman was on a commercial year's ago (with his
son?) playing himself as a customer of a financial services company.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

8 May 2008 - 11:23pm
Jeffrey D. Gimzek
2007

On May 8, 2008, at 8:58 AM, Dan Saffer wrote:
>
> On May 8, 2008, at 7:48 AM, clemens lango wrote:
>
>> is it maybe *me* who appears in this tv-spot?
>
> Not unless you are now African-American. :)

Wouldn't that be African-German ?

--

Jeff Gimzek | Senior User Experience Designer

jeff at glassdoor.com | www.glassdoor.com

9 May 2008 - 3:09pm
Will Parker
2007

Not merely a Blade Runner quote, but one's that's well-placed to cause
maximum viewer surprise ... and therefore improved user engagement
through the end of the paragraph. That's *D*E*S*I*G*N*I*N*G*!

400 quatloos on the Other Guy Named Will.

-Will

Will Parker
wparker at channelingdesign.com

On May 8, 2008, at 10:41 AM, Will Evans wrote:

> Exactly. I have [D/d]esigned structures, taxonomies, behaviors,
> interactions, interfaces, ships on fire off the shoulder of orion,
> doesn't
> matter what you call me, soon all these designs will be gone -- like
> tears
> in rain. But I do like the quote for all those "Design Thinking"
> wankers -
> will all their strategy power points be in MOMA in 20 years? Nope.
> Not a
> one. Ha!
>
> I was wondering how I was going to get a blade runner quote in this
> discussion - and Boom! I designed it in.
>

<SNIP>

>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel +1.617.281.1281 | will at semanticfoundry.com
> ---------------------------------------------------------------------------------------------

10 May 2008 - 6:59pm
Elizabeth Bacon
2003

I must see this commercial!! All I can say is that Elizabeth Baron,
Technical Specialist in Virtual Reality and Advanced Visualization at
Ford Motor Company, has the second-coolest name in our field.

Cheers,
Elizabeth Bacon

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

11 May 2008 - 6:36am
Harry Zupnik
2008

I remember some years ago (~1995?) when a female Ford engineer was
featured and she was explaining some of the details (and
difficulties) designing the control panel for the Ford Taurus.

Also, a recent Lexus commercial features the satisfying touch and
feel of the controls in the Rx350

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

10 May 2008 - 7:51pm
Gavin Burke
2008

Design has been co-opted in marketing departments as a way to appeal
to our generation over our parents, who were more concerned with
practicalities such as price.
It seems to be just that though, marketing, as Ford cars now come
with a keyless ignition system that is totally confusing. Ask most
Ford drivers and
they would nearly go so far as to not buy a Ford again because of it.
Perfect example of a feature added to appeal in the show room
over the real world.

Suppose added value through design has been used by Audi for a long
time, the current Citroen C5 ad is a parody of the situation
http://www.youtube.com/watch?v=GMQnPWjK5pE

On 10 May 2008, at 16:59, Elizabeth Bacon wrote:

> I must see this commercial!! All I can say is that Elizabeth Baron,
> Technical Specialist in Virtual Reality and Advanced Visualization at
> Ford Motor Company, has the second-coolest name in our field.
>

12 May 2008 - 8:40pm
Michele Marut
2005

On a related note, the term "user experience" appeared in the Wall
Street Journal today in an interview with Sal Iannuzzi, chief
executive Monster Worldwide Inc.

-----
WSJ: The knock on your company is that you are not attracting the
best job candidates. And some critics say you need to improve the
user experience. How are you going to do that?

Mr. Iannuzzi: I think that some of the things that were done here
precluded the search engine from working. One of my own people put in
for a job, went online and tried to look for a job as a head of HR.
The responses he got [included some] for hairdressers, a manicurist,
things like that. Now that we've fixed that, the number of responses
to a job search has more than doubled, and they are jobs that make
sense. You are looking for jobs as a cost accountant and you get 25
jobs that are really accounting jobs.
from
CEO Reorganizes Job-Search Pioneer
http://online.wsj.com/article/SB121054906861083759.html?mod=todays_us_marketplace
---

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

18 May 2008 - 11:05pm
Jeff Stevenson
2007

My wife noticed that we unintentionally recorded this commercial when
we recorded Lost last week. So I've uploaded it to a blog that me
and my fellow Experience Planners at work use:

http://www.experience-planner.com/2008/05/18/ui-designer-for-ford/

Enjoy!

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=28813

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