JOB: Associate Dir. of Online Experience & Branding, Stanford University, Stanford Law School

5 May 2008 - 2:36pm
1560 reads
Angela Lawton

>The Office of Communications and Public Relations is the best source
>for up-to-date and accurate information about Stanford Law School.
>The team works with faculty, staff and students to inform a variety
>of important audiences about what is going on at the law school.
>Members of the communications and public relations team serve as
>media liaisons for the school; plan and execute communications to a
>variety of audiences; write, edit, and produce the school's alumni
>magazine, Stanford Lawyer; oversee content development for the
>school's website; coordinate and consult on a variety of
>publications and print materials; and more.
>Reporting to the Associate Dean for Communications and PR, the
>Associate Director will drive the strategic development and
>maintenance of the Law School's public website and intranet,
>prioritizing and balancing the law school's business and marketing
>goals with client requests, and with a user-centered approach to
>design of the overall online, user experience.
>This position will also play an important brand gatekeeper and
>project management role related to online and print projects for the
>Law School.
>Advance the website strategy to establish a compelling online
>destination that enables users to effectively conduct business with
>the law school in a
>manner that builds brand equity through task-oriented content and
>functionality, effective messaging, and an overall, user-friendly
>experience that harnesses emerging technology.
>Specifically, the Director will develop a strategy that encompasses
>these core aspects of the 'branded user experience':
> * Requirements gathering, documentation, synthesis, and prioritization,
> * Business and marketing "intelligence",
> * Content strategy and model (text, images, other assets),
> * Functional strategy and model (what the site lets users do),
> * Interaction design (the "usability" of the site, i.e. the
> synthesis of information architecture and functional design,
> including navigation,
> * prompting conventions, iconography, search, etc.),
> * Graphic user interface (the look and feel layer atop the
> interaction design, synthesizing usability design with branding),
> * Content management (content lifecycle, asset management,
> scheduled publishing),
> * Web site enhancement,
> * Start to finish project and team management,
> * Client management,
> * Quality assurance.
>Act as a liaison between internal clients, the IT department, and
>other clients/partners within the university. Participate in
>regular, essential meetings with key clients to gather their needs
>for new or expanded web content and functionality, and translate
>those needs into requirements. Translate business and marketing
>goals, client requirements, and a user-centered design approach to
>the IT team to determine the feasibility of proposed projects and
>design solutions, and vice versa.
>Manage all third party vendors/contractors/consultants hired to
>deliver web services including delivery, driving design decisions,
>timeline, project scale and budget.
>Spearhead innovation of the law school's websites. Design features
>and prototypes based on user requirements, usability standards, the brand
>platform, strategic business and marketing goals, and client requirements.
>Provide leadership in creating and managing brand and design
>standards and strategically oversee the integrity of the overall
>site experience. Drive usability; appreciate how to balance
>business, marketing and creative goals to drive user-interaction.
>Create and iterate information architecture schemes and interaction
>design models. Manage the development of graphic user interface designs.
>Work closely with internal web teams and clients, and oversee the
>development of the project plan, deliverables, and timelines
>detailing specific critical paths. Drive the project team to meet
>the timelines as agreed upon, maintaining the critical path. Hold
>regular team meetings to manage schedule, obtain updates, discuss
>issues and resolve problems with the project. Update/report on
>project schedules on a weekly basis, and communicate changes to the
>project team, clients and other stakeholders, and senior
>administrators when appropriate.
>Champion the brand identity guidelines for SLS, explain and enforce
>policies and practices, and assist with strategic decisions about
>brand standards with internal clients and external vendors/suppliers
>for print and web.
>Project manage the annual admissions/career services materials
>production cycle.
>This role requires strategic thinking, innovative ideas,
>analytical/problem-solving skills, decision-making, sophisticated
>communication and team-building skills, design talent, a fundamental
>understanding of
>Internet technology, and a strong comfort level with technical
>concepts. Direct experience managing a large-scale website redesign
>project preferred.
>Minimum of 7 to 10 years experience in the industry.
>Proven expertise at translating business, marketing, and technical
>requirements into a compelling user experience. Seasoned ability to
>manage client relationships and expectations. Brand identity system
>experience a plus. Print production management experience a plus.
>Robust understanding of web information architecture, user-centered
>interaction design, visual design systems, content lifecycles, and
>Web best practices. Demonstrated proficiency in Photoshop,
>Illustrator, and Flash. HTML proficiency a plus. Understand web
>standards, W3C specifications and browser-specific peculiarities,
>i.e. knowledge of cross-browser portability problems and solutions.
>Understanding of how and when to use focus groups, and how to
>incorporate audience and client feedback.
>Experience as an information architect, interaction designer, and/or
>graphic user interface designer at a creative interactive/marketing
>agency a plus.
>Excellent project management fundamentals, including project
>planning and scheduling, risk management.
>Ability to work effectively with many different personalities to
>build a cohesive team, and meet client expectations, which are high.
>Ability to manage multiple initiatives in a fast-paced,
>deadline-driven environment, and must have grace under pressure to
>establish and nurture
>positive client relationships.
>This position requires flexibility in terms of availability outside
>normal business hours.
>How to apply:
>All qualified and interested applicants must apply online via the
>Stanford jobs website: Enter "29884" in
>the Keyword Search field to locate this job description and to apply.

Angela Lawton
Associate Director, Human Resources
Stanford Law School
559 Nathan Abbott Way, room 15
Stanford, CA 94305-8610
Ph. (650) 725-7020
Fx. (650) 725-9006
alawton at

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