Raising awareness for Interaction Design in a corporate IT company

20 Apr 2008 - 7:29am
6 years ago
6 replies
712 reads
R. Groot
2006

Dear all,

my question is simple in its former but probably less so in its
answer. Therefore I would like to ask you all for input on the
following:

--> How to start creating an awareness of the need for Interaction
(/user experience) design in a corporate IT
consultancy/developer/implementor company?

Background:
I am an Interaction Designer myself and work for such a company. We
consult, develop and implement IT. But within this there is as good as
no attention or interest for IxD/UX. If you have good (or bad)
experiences with this, built businesscases for such a situation or
have thougts about how to go about or what to take into account, I
would be very interested in hearing about it!

With kind regards,
Rein Groot

Comments

21 Apr 2008 - 2:11pm
Jared Christensen
2008

Rein,

I also work for a (very large) IT company with a lot of consultants.
We've found that using internal channels (forums, blogs, workshops,
etc.) has been pretty effective in raising awareness of what exactly
UX is and what it can do for the company. We regularly circulate
"37better" documents around those channels; we've done makeovers
on everything from internal error pages to login screens to
application dashboards. Showing (visually/interactively) examples of
how UX can take an interface from one state to a new, elevated state
does far more to open up opportunities than talking about it in
abstract terms (but talking will come later).

UX is highly marketable, and if you can show your company that the
competency for good UX design exists in the company, then it should
be follow that the light bulb goes off in their heads as they realize
"Hey, this is something I can sell!"

Jared

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Posted from the new ixda.org
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23 Apr 2008 - 9:51am
Itamar Medeiros
2006

There are some very interesting insights raise by Alan Cooper on his
keynote on IxDA Interactions '08 conference, "The Insurgency of
Quality" (http://interaction08.ixda.org/Alan_Cooper.php), which
generated a very long thread of discussion on the list
(http://www.ixda.org/discuss.php?post=25686).

Worth checking it out!

{ Itamar Medeiros } http://designative.info/

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Posted from the new ixda.org
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23 Apr 2008 - 11:08am
Petteri Hiisilä
2004

R. Groot kirjoitti 20.4.2008 kello 15:29:

> Dear all,
>
> my question is simple in its former but probably less so in its
> answer. Therefore I would like to ask you all for input on the
> following:
>
> --> How to start creating an awareness of the need for Interaction
> (/user experience) design in a corporate IT
> consultancy/developer/implementor company?

Hi Rein,

Your own approach - what works and what doesn't:
http://www.cooper.com/insights/journal_of_design/articles/ten_ways_to_kill_good_design.html

How to make a business case for usability:
http://www.useit.com/alertbox/roi-first-study.html
http://www.useit.com/alertbox/roi.html

How to measure user experience in a release:
http://timiti.blogspot.com/2008/03/user-experience-metrics.html

There is so much you can measure:
http://chrisharrison.net/projects/progressbars/
http://www.kernelthread.com/mac/apme/optimizations/

When talking about user experience, there are many things that are
indeed hard to measure but are still very real and worth money. Did
your boss really need the V8? Why? How much more did he pay for it?
Does he/she know that Audi and Skoda are generally made of same VW
components?

People aren't rational - people rationalize. That's so obvious when
we're talking about sales and marketing. Hence, try to make it equally
obvious when you're talking about design. How much does it cost to not
do it?

Good luck!
- Petteri

--
Petteri Hiisilä
palvelumuotoilija /
Senior Interaction Designer
iXDesign / +358505050123 /
petteri.hiisila at ixdesign.fi

"Simple is better than complex.
Complex is better than complicated."
- Tim Peters

7 May 2008 - 10:36pm
Itamar Medeiros
2006

Paul Sherman
(http://www.uxmatters.com/authors/archives/2007/01/paul_j_sherman.php)
in this article (http://www.uxmatters.com/MT/archives/000162.php)
talks about how User Experience Practitioners are natural "change
agents"; Changing a company%u2019s product development process is
not something we can do alone; effectively collaborating with people
from different perspectives is necessary: marketing, sales,
development and other business entities in the company.

Liya Zheng wrote an interesting article called "Six techniques for
advocating design in your organizations"
(http://www.apogeehk.com/articles/Six_techniques_for_advocating_design_in_your_organization.html)...
it's worth checking it out.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=28266

7 May 2008 - 11:35pm
dszuc
2005

Thanks Itamar.

We are also running a related workshop at the UPA 2008 conference
titled - "Make Yourself Heard! Selling User Experience in Your
Organization" -
https://www.usabilityprofessionals.org/upa_conference/program/2008/activity.php?id=9241

Its been good fun to put together.

rgds,
Dan

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Posted from the new ixda.org
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13 May 2008 - 5:08am
Sachendra
2005

I had recently written a post about the need to evangelize Usability
in organizations:

Easy is good but it is not enough
http://sachendra.wordpress.com/2008/05/06/easy-is-good-but-it-is-not-enough/

You might find the links on "analyzing the business case for Usability
(important to convince the big wigs on ROI)" and "digging down deeper
into promoting usability in organizations" helpful.

Sachendra
http://sachendra.wordpress.com

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