NYC-UPA - 4/23 - Social Influence: Social Media & the Enterprise

10 Apr 2008 - 11:08am
1140 reads
Joy Zigo

NYC Usability Professionals' Association presents:
*Social Influence: Social Media & the Enterprise

*If you think social media is all about clever corporate marketing on
Facebook or quirky videos on YouTube, you're missing an opportunity to
change your company's entire culture. In fact, social media can affect how
companies innovate, test ideas, market, recruit talent, measure performance,
and interact with all their stakeholders. In his discussion "Going Social
Now," Shiv Singh, head of the Avenue A | Razorfish social media practice,
will show you how the enterprise can use social media to craft more relevant
and useful user experiences.

As part of his discussion, Shiv will discuss how the rise of social media
has created a new form of marketing altogether, social influence marketing.
He will also discuss research studies that help explain why some online
communities are more successful than others. You will walk away from this
engaging discussion with user experience strategies to help you design more
successfully for the social web.

*Speaker*: Shiv Singh, Avenue A | Razorfish
Date*: Wednesday, April 23, 2008

*Registration*: 6:00pm (refreshments served)
Please arrive by 6 to allow time to get through
Photo ID required by security to enter building.
It must match the name on the registration list.
Presentation*: 6:30pm to 8:00pm (includes Q&A)
Networking*: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)
Location*: Avenue A | Razorfish
1440 Broadway (Between 40th & 41st)
New York, NY 10018
Cost*: NYC-UPA members: $10
Non-members: $20
Non-members with 1 year membership: $25
Full-time students: $5 (students please provide
valid ID)
* Please purchase a guaranteed ticket at the event
registration site:
Please note ticket office will be *closed* by *4
p.m. Monday, April 21, 2008* (2 days
before the event).

Tickets are refundable until noon, Friday, April 25, 2008 (2nd day after the
event) by sending a request to RSVP at .

Tickets are transferable on or before 4 PM Monday, April 21st, 2008 (2 days
before the event) by sending a request to RSVP at . You must notify
us, and get a confirmation, of this transfer or it will not be valid.

Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter. You can learn more about our NYC
organization <> or learn about our parent

Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
people away.

*About the speaker:
*Shiv Singh has been with Avenue A | Razorfish since 1999 and has worked in
its Boston, New York, San Francisco and London offices. As Director, Global
Strategic Initiatives Shiv is tasked with building Avenue A | Razorfish's
Social Media capabilities. Singh helps the agency introduce its clients like
Carnival Cruiselines, Levi Strauss & Co., and L'Oreal's Garnier Fructis to
social influence marketing – or applying social media throughout a client's
entire marketing lifecycle to build stronger customer relationships. His
role also includes developing strategic partnerships, creating thought
leadership and encouraging experimentation with social media across the

He has been a speaker at conferences such as SXSW, the Direct Marketing
Association's Leader's Forum and on the Social Computing Panel at the Office
2.0 Conference in San Francisco, CA. He has also published several articles
and academic papers on social influence marketing, online community
development, social media and collaboration; most recently, "Social
Influence Marketing: Strategies & Tactics to Win Customers" and "Think
Social Influence Marketing in 2008," published in the agency's 2008 Digital
Outlook Report.

In 2005, he founded and led the agency's Enterprise Solutions practice,
which helps organizations empower their employees and partners with the
information they need to do their jobs efficiently and effectively. He has
an undergraduate degree from Babson College and did his graduate work at the
London School of Economics and Political Science where he researched social
networks. Visit for trends, commentary and
news affecting the social media landscape.

**Our Mission
*The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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