[Announcement] Lou Rosenfeld - Site Search Analytics For Better UX Workshop

28 Mar 2008 - 10:10am
1142 reads


Lou Rosenfeld, co-author of the Polar Bear book, is doing some new workshops
and I wanted to get the word out. He has also been nice enough to post his
presentation online for people to see the value before signing up for one of
the workshops.

Presentation (via SlideShare) here:


118 slides that try to make the case for site search analytics as a
critical (if under-appreciated) user experience research and design
method. The workshop schedule is April 4 (Boston), April 22
(Sunnyvale), and May 15 (Chicago); details here:


Site Search Analytics For Better User Experience <http://tinyurl.com/32q3m7>

Does your site have a search engine? If so, you're sitting on an often
under-utilized pot of gold: search query data that describes what your
customers really want from your site—in their own words. Site search
analytics helps you understand and benefit from that data, enabling you to
better diagnose and solve a multitude of user experience problems. The
result: better content, better navigation, better search, better interface
design, and a better user experience.

In this day-long workshop, Lou Rosenfeld—co-author of Information
Architecture for the World Wide Web and the forthcoming Search Analytics for
your Site: Conversations with your customers—will combine lecture,
discussion, and extensive hands-on exercises to cover the basics of site
search analytics. And he'll show you how spending even an hour a week
analyzing your search queries can help tune and improve your site and expose
new opportunities for improving your business strategy.


*April 4, 2008
Boston, MA*
$895 per workshop
$795 if you register by March 7

*April 22, 2008
Sunnyvale, CA*
Special course offered through Involution Master
$699; limited to *nine* attendees

*May 15, 2008
Chicago, IL*
$895 per workshop
$795 if you register by April 18

~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

Will Evans | CrowdSprout
tel +1.617.281.1281 | fax +1.617.507.6016 | will at crowdsprout.com

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