Info/Stats for Quickbuy Window?

24 Mar 2008 - 12:43pm
1008 reads
Jason Lee
2007

Hi all,

Perhaps some of you who work on e-commerce sites have some information regarding the effectiveness of quickbuy windows? I recently heard that quickbuy is actually not that effective for getting people to purchase, but is more useful for providing additional information about a product.

What I mean by quickbuy is the layover window that appears when you click or rollover a product thumbnail. It allows you to purchase from that window without having to click to the product detail page. An example can be seen on gap.com:

http://www.gap.com/browse/category.do?cid=6998

Does anyone have any stats or info on this?

Thanks,
Jason

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