REMINDER: NH UPA March Meeting: Sarah Bloomer - Wednesday March 26th, 6:00 PM

19 Mar 2008 - 12:31pm
865 reads
Kyle Pero Soucy

This is a reminder that the NH UPA March meeting will be next
Wednesday, March 26th. Please RSVP to info at if you plan on
attending. RSVP is required since security is tight at Liberty Mutual.

Please join us for the NH UPA March Meeting featuring Sarah Bloomer!

Topic: Expanding User-Centered Design in the 21st Century or Why
Design Thinking is the Next Big Thing.

Speaker: Sarah Bloomer, Sarah Bloomer & Co

Wednesday, March 26th
Refreshments & Networking: 6-7:00 PM – Food & beverages will be
Meeting: 7:00 PM – 8ish

Liberty Mutual
150 Liberty Way
Dover, NH 03820

Parking Directions: Park in the front lot. License and plate number
needs to be presented at security desk. RSVP required (see below).

What is design thinking? Why is it important? What does design
thinking mean to the field of user centered design?

Take a closer look: it seems design thinking heavily leverages user-
centered design...

Stanford University recently set up a new Institute of Design (the, founded by, amongst others, David Kelley and Terry
Winograd, big names in interaction design. Its website boldly states
“we believe design thinking is a catalyst for innovation and bringing
new things into the world”.

Business Week Online includes a section on Innovation, where design is
a major theme. And in his book A Whole New Mind, Daniel Pink says that
the new MBA is the MFA. He claims we are moving from the Information
Age to the Conceptual Age. And people with design thinking will lead
the way.

This talk is an overview of how design thinking is finding its place
in companies worldwide, and how user-centered design is being applied
across many fields, from organizational design to product design.

About Sarah Bloomer:
Sarah Bloomer has designed user interfaces for 20 years. In 1991 she
co-founded the interaction design company The Hiser Group. With Hiser,
she helped establish the field of user-centered design in Australia.
Upon returning to the USA in 2002, Sarah was a senior interaction
designer for The MathWorks before starting Sarah Bloomer & Co, a
consulting practice focusing on collaborative design facilitation.

Sarah has delivered papers, tutorials and workshops at user interface
design conferences in Australia and the USA. Her tutorial, Successful
Strategies for Selling Usability into Organizations, became a CHI
classic. Sarah also led the conceptualization and development of The
Hiser Element™ toolkit, a user-centered design methodology created to
help companies rapidly set up usability teams.

Sarah holds an MS from New York University in interactive software
design, a BA from Smith College, and served as masters supervisor at
The Royal Melbourne Institute of Technology.

You must RSVP to attend, as security is tight at Liberty Mutual.
Please send RSVPs to info at

NH UPA meetings are always open to anyone who is interested in
attending. Membership to the UPA is NOT required.

Hope to see you there!



Kyle Pero Soucy
Founding Principal, Lead Consultant
Usable Interface
Usability and Interface Design Consulting

Phone: (603) 205-0315
Email:kylesoucy at

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