Invisible technology

18 Sep 2004 - 9:09am
10 years ago
1 reply
302 reads
Mark Neely
2004

Hi,

I am keen to spark a discussion/debate on the process/framework for
using Interaction Design to create "invisible" technology -
intuitive/adaptive user interfaces that mask technology complexity.

This is an area I have been working in with several clients, and one
that - IMHO - has a massive market need. Technology is quickly
outstripping the capability of the typical 'mass market'
(non-technical) consumer to comprehend/engage, which is, in turn,
creating serious challenges for those interested in UI design and,
more broadly, software/technology commercialisation.

Regards,

Mark
----

Mark Neely, LLB MSTC
Founding Principal
Infolution Pty Ltd
'Accelerating time to market'
Innovation & Technology Commercialisation

email: mpn at infolution.com.au
web: www.infolution.com.au

Comments

22 Sep 2004 - 10:35am
Svoboda, Eric
2004

What's tough about this is that your "typical mass market consumer" is
features-driven, and they equate complicated UI with features. As an
example, my parents *had* to have a big multi-component home theatre
system. The thing is that they can't (or won't) figure out how to work
the thing and wind up just using the TV speakers! I think you see the
same thing happening in the automotive industry - I was in a minivan the
other night and the dash looked like a damn 747's! Don't get me started
on my cell phone of residential architecture or...

There are exceptions of course - but mostly at the high end of the price
range: Apple, Bose...

Eric

-----Original Message-----
From:
discuss-interactiondesigners.com-bounces at lists.interactiondesigners.com
[mailto:discuss-interactiondesigners.com-bounces at lists.interactiondesign
ers.com] On Behalf Of Mark Neely
Sent: Saturday, September 18, 2004 10:09 AM
To: discuss at ixdg.org
Subject: [ID Discuss] Invisible technology

[Please voluntarily trim replies to include only relevant quoted
material.]

Hi,

I am keen to spark a discussion/debate on the process/framework for
using Interaction Design to create "invisible" technology -
intuitive/adaptive user interfaces that mask technology complexity.

This is an area I have been working in with several clients, and one
that - IMHO - has a massive market need. Technology is quickly
outstripping the capability of the typical 'mass market'
(non-technical) consumer to comprehend/engage, which is, in turn,
creating serious challenges for those interested in UI design and, more
broadly, software/technology commercialisation.

Regards,

Mark
----

Mark Neely, LLB MSTC
Founding Principal
Infolution Pty Ltd
'Accelerating time to market'
Innovation & Technology Commercialisation

email: mpn at infolution.com.au
web: www.infolution.com.au
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