NYC-UPA 3/25: 'Sketching' Mobile User Interfaces

12 Mar 2008 - 2:49pm
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Joy Zigo

NYC Usability Professionals Association presents:

*'Sketching' Mobile User Interfaces

*Learn how global trends in mobile computing will change the practice of
user experience development.

*Speakers*: Michael Jefferson and Clay Wiedemann
*Date*: Tuesday, Mar 25, 2008

*Registration*: 6:00pm (refreshments served)
*Please arrive by 6 to allow time to get through
Photo ID required by security to enter building.
It must match the name on the registration list.

Presentation*: 6:30pm to 8:00pm (includes Q&A)
Networking*: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)
Location*: frog design
325 Hudson Street,
7th Floor (Entrance on Vandam)
New York, NY 10013
Cost*: NYC-UPA members: $10
Non-members: $20
Non-members with 1 year membership: $25
Full-time students: $5 (students please provide
valid ID)
* Please purchase a guaranteed ticket at the event
registration site:
Please note ticket office will be *closed* by *4 p.m. Monday, March 24, 2008
* (day before the event).

Tickets are refundable until noon, Wednesday, March 27, 2008 (2nd day after
the event) by sending a request to RSVP at .

Tickets are transferable on or before 4 PM Monday, March 24th, 2008 (day
before the event) by sending a request to RSVP at . You must notify
us, and get a confirmation, of this transfer or it will not be valid.

Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter. You can learn more about our NYC
organization <> or learn about our parent

Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
people away.

*About the presentation:
*Learn how global trends in mobile computing will change the practice of
user experience development.

One of the greatest challenges in designing for mobile devices is gaining
perspective early. What you see in a wireframe or a comp on the desktop and
what you see when you hold the same design in your hand can often be an
entirely different experience.

How can we move into this handheld environment earlier? What methods can we
use to simulate the interactions and gain insight on usability? In this
talk, frog design will share some techniques used to approach a recent
multi-modal handset UI.

We will show examples of how simple dialogue, paper prototyping, video
simulation and 'wizard of oz' environments were employed to gather concrete
findings while allowing for maximum flexibility.

*About the speakers:
*Michael Jefferson is a Senior Design Analyst at frog design focused on user
experience, design research and accessibility. Early in his career, Michael
wrote and produced multiple television series programs for ESPN and
Discovery. His interviewing and story telling ability helped him transition
to interactive media in '97. Michael has since worked on interaction
design, strategy and implementation for a client list that includes Sprint,
GE, Verizon, Oracle, Barclays, and William's Sonoma. Michael holds a BA in
Communications from the University of Massachusetts as well as an MA from
NYU's Interactive Telecommunications Program.

Clay Wiedemann specializes in interface research and design at frog design,
and has worked with teams to develop applications for content management
systems as well as airline check-in interfaces. He has worked for a variety
of clients which include Delta Air Lines, Barnes and Noble, Chase Banks, GE,
Conde Nast and United Jewish Communities. Clay received a Master's in Film
and Cultural Studies from the University of Florida.

**Our Mission
*The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
Chapter), go to .

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