Jared Spool Speaking at IxDA Silicon Valley Event, Wednesday, March 5, 2008
28 Feb 2008 - 4:00am
7 years ago
Please join us at the next IxDA Silicon Valley F2F for an entertaining
evening with Jared Spool, who will speak about "Magic and Mental Models:
Using Illusion to Simplify Designs."
Wednesday, March 5, 2008
Yahoo! Sunnyvale Campus
Building C, Classroom 5
701 First Avenue
Sunnyvale, CA 94089
Magic and Mental Models: Using Illusion to Simplify Designs
As children, we're told the world is a magical place. Babies are delivered
by storks. The tooth fairy harvests retired teeth in exchange for
currency. Bunnies deliver candies in brightly covered baskets on a spring
holiday. The world's adults use magic to explain away the complexity of
In our work, confusing complexity is the natural result of an unchecked
design and development process. Teams work hard, responding to customer
requests through incremental improvements and feature enhancements, yet
they often end up with a dismaying array of features that make users
In this entertaining presentation, Jared will share some of his recent
research into the craft of professional magic. He'll demonstrate the
parallels between the world of magical illusions and the world of digital
design, comparing the similarities between professional illusions and some
of today's top design techniques.
In this presentation, you'll learn how:
* Illusions performed by professional magicians follow the same design
principles as your computer's file system.
* Designers can create specific mental models to eliminate perceived
* Simple design tricks can make designs seem to be faster than they really
* Whimsicality, attention, and functionality are essential elements to
creating delightful experiences.
You'll see examples of illusions built into a variety of designs,
including those from Microsoft, Flickr, Netflix, iTunes, and Facebook.
Jared will also, possibly at his own peril, reveal the secrets from
several magical illusions to show you just how the tricks were created and
the effects are realized, giving you the ammunition necessary to build
illusions into your own designs.
* Why it's ideal to have team members dedicated to either interaction
design or visual design.
* How minor adjustments to interaction design personas can help designers
guide, assess, and communicate about visual design and brand choices.
* How using research and personas to develop a set of visual design
requirements can give designers and stakeholders more objective assessment
criteria and help them build consensus.
* How visual design requirements help designers develop visual style
studies and guide stakeholders in selecting an appropriate direction.
* How iteration, continual reduction, and collaboration among disciplines
can form a coherent visual system.
Co-sponsors of this event:
* IxDA (Interaction Design Association) Silicon Valley Face to Face
* BayCHI IxD BOF
Jared Spool is the founding principal of User Interface Engineering. If
you've ever seen Jared speak about usability, you know that he's probably
the most effective, knowledgeable communicator on the subject today. What
you probably don't know is that he has guided the research agenda and
built User Interface Engineering into the largest research organization of
its kind in the world. He's been working in the field of usability and
design since 1978, before the term "usability" was ever associated with
Jared spends his time working with the research teams at the company,
helps clients understand how to solve their design problems, explains to
reporters and industry analysts what the current state of design is all
about, and is a top-rated speaker at more than 20 conferences every year.
He is also the conference chair and keynote speaker at the annual User
Interface Conference, is on the faculty of the Tufts University Gordon
Institute, and manages to squeeze in a fair amount of writing time.
Hope to see you there!
IxDA Local Coordinator, Silicon Valley
BayCHI IxD BOF Leader