Analytics: Omniture SiteCatalyst

13 Feb 2008 - 9:13am
6 years ago
1 reply
433 reads
Erin Walsh
2007

I know quite a few members of this list wear several hats within
their company. Does anyone have experience using Omniture's
SiteCatalyst product for analytic research of user behavior? We're
migrating from HBX to SiteCatalyst and I'm trying to see if it offers
anything beyond the standard analytic functionality.

I've been researching a bit, but mostly see information targeted to
the SEM folks. Any insights or lessons learned would be greatly
appreciated!

Thanks,
Erin

erin walsh | product developer | For Rent Media Solutions™
150 granby street, 16th floor | norfolk, va 23510
p:757.351.8444 | f:757.961.4827
erin.walsh at ForRent.com| www.FRMediaSolutions.com

You Have Multiple Marketing Needs... We Have Multiple Solutions!

Comments

13 Feb 2008 - 11:05am
Mark Schraad
2006

I do not spend a lot of time in Sitecatalyst, but I have an account
and we have a bunch of folks that are eyeball deep into it every day.
What I have found is that there is so much data, it is hard to
extract information. Get trained, spend a bunch of time, and then try
to sort out which metrics are important to you. A n effective
approach might be to have six different people, with six different
jobs/goals determine their priorities and how to measure them, then
you can all share these by regularly publishing to each other as
dashboards.

On Feb 13, 2008, at 9:13 AM, Erin Walsh wrote:

> I know quite a few members of this list wear several hats within
> their company. Does anyone have experience using Omniture's
> SiteCatalyst product for analytic research of user behavior? We're
> migrating from HBX to SiteCatalyst and I'm trying to see if it offers
> anything beyond the standard analytic functionality.
>
> I've been researching a bit, but mostly see information targeted to
> the SEM folks. Any insights or lessons learned would be greatly
> appreciated!
>
> Thanks,
> Erin
>
> erin walsh | product developer | For Rent Media Solutions™
> 150 granby street, 16th floor | norfolk, va 23510
> p:757.351.8444 | f:757.961.4827
> erin.walsh at ForRent.com| www.FRMediaSolutions.com
>
>
> You Have Multiple Marketing Needs... We Have Multiple Solutions!
>

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