NYC-UPA: 1/23 Global Research Case Study -- Nokia Nseries Website

17 Jan 2008 - 4:44pm
810 reads
Joy Zigo

NYC Usability Professionals Association presents:

*Global Research Case Study -- Nokia Nseries Website Development *

Best practices often recommend that global companies create localized
country sites to reflect local language and cultural differences. R/GA's
challenge was to develop one global site for the Nseries target of English
speaking Technology Leaders.

R/GA and Sachs Insights will present their ingoing assumptions, how
recruiting and moderating were adapted for individual countries, lessons
learned in designing for a global audience, the key insights that led to the
new design, and the results to date.


*Speakers*: Chloe Gottlieb, VP, Executive Creative Director,
Interaction Design, R/GA
Nicole Victor, Senior Planner, R/GA
Judy Oppenheim, Research Director, RGA
Tammy Sachs, CEO, Sachs Insights

*Date:* Wednesday, Jan 23, 2008

*Registration*: 6:00pm (refreshments served)

*Please arrive by 6 to allow time to get through
*Photo ID required by security to enter building.
** It must match the name on the registration list.*

*Presentation*: 6:30pm to 8:00pm (includes Q&A)

*Networking*: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)

*Location*: JPMorgan Chase,
277 Park Avenue (between 47th & 48th),
Room 1701 (17th floor)

*Cost: *NYC-UPA members: $10
Non-members: $20
Non-members with 1 year membership: $25
Full-time students: $5 (students please provide
valid ID)

Please purchase a guaranteed ticket at the event
registration site:

Refundable until noon, Friday, January 25, 2008 (2nd day after the event) by
sending a request to RSVP at .

Transferable on or before noon Tuesday, Janury 22, 2008 (day before the
event) by sending a request to RSVP at You must notify us, and get
a confirmation, of this transfer or it will not be valid.

Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter.

Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
people away.

For more information, visit the event Web site:



*Our Mission*

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
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