NYC-UPA: 1/23 Global Research Case Study -- Nokia Nseries Website
17 Jan 2008 - 3:44pm
NYC Usability Professionals Association presents:
*Global Research Case Study -- Nokia Nseries Website Development *
Best practices often recommend that global companies create localized
country sites to reflect local language and cultural differences. R/GA's
challenge was to develop one global site for the Nseries target of English
speaking Technology Leaders.
R/GA and Sachs Insights will present their ingoing assumptions, how
recruiting and moderating were adapted for individual countries, lessons
learned in designing for a global audience, the key insights that led to the
new design, and the results to date.
Refundable until noon, Friday, January 25, 2008 (2nd day after the event) by
sending a request to RSVP at nycupa.org .
Transferable on or before noon Tuesday, Janury 22, 2008 (day before the
event) by sending a request to RSVP at nycupa.org. You must notify us, and get
a confirmation, of this transfer or it will not be valid.
Members of our parent organization, the UPA (the Usability Professionals'
Association), must join the NYC chapter to qualify for member rates. We
encourage everyone to join our parent organization, though you do not need
to do so to become a member of our chapter.
Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.
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