[Event] Waterloo F2F January 17: Eye Tracking Forum

15 Jan 2008 - 12:14pm
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The Waterloo, Ontario face-to-face meets in two days for a chance to discuss
and get hands-on with the latest eye-tracking equipment. We're hosted this
month by Quarry Integrated Communications in their usability lab. Details
follow and are available on our website at:


***** Eye-Tracking Forum: ³What should we make of this?² *****

Thursday January 17, 2008
5:00 to 6:30 pm
Quarry Integrated Communications
Brand Experience Lab (Ground Floor)
180 King Street South
Waterloo, Ontario, Canada

Has eye-tracking ³crossed the chasm² from cognitive science to a mainstream
professional tool for understanding and improving user experience with
digital interfaces? Is it a god-send or a gimmick? And has the usability
field seen such a polarizing discussion since the bickering began on sample

This informal event will begin with a brief presentation on how eye-tracking
is currently being applied in Quarry¹s usability practice, followed by a
panel discussion including practitioners and academics on the potentials and
pratfalls of this technique.

Confirmed speakers:

* Dan Skeen, Quarry
* Blair Nonnecke, University of Guelph
* Glen Drummond, Quarry

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