Weds 1/23: Global Research Case Study -- Nokia Nseries Website Development
14 Jan 2008 - 11:57am
NYC Usability Professionals Association presents:
*Wednesday Evening, January 23,
Global Research Case Study -- Nokia Nseries Website Development *
Save the Date!
Best practices often recommend that global companies create localized
country sites to reflect local language and cultural differences. R/GA's
challenge was to develop one global site for the Nseries target of English
speaking Technology Leaders.
R/GA and Sachs Insights will present their ingoing assumptions, how
recruiting and moderating were adapted for individual countries, lessons
learned in designing for a global audience, the key insights that led to the
new design, and the results to date.
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