Weds 1/23: Global Research Case Study -- Nokia Nseries Website Development

14 Jan 2008 - 11:57am
586 reads
Joy Zigo
2005

NYC Usability Professionals Association presents:

*Wednesday Evening, January 23,
Global Research Case Study -- Nokia Nseries Website Development *

Save the Date!

*Topic:*

Best practices often recommend that global companies create localized
country sites to reflect local language and cultural differences. R/GA's
challenge was to develop one global site for the Nseries target of English
speaking Technology Leaders.

R/GA and Sachs Insights will present their ingoing assumptions, how
recruiting and moderating were adapted for individual countries, lessons
learned in designing for a global audience, the key insights that led to the
new design, and the results to date.

*Speakers*

Chloe Gottlieb, VP, Executive Creative Director, Interaction Design, R/GA
Nicole Victor, Senior Planner, R/GA
Judy Oppenheim, Research Director, RGA
Tammy Sachs, CEO, Sachs Insights

*Event Location*

JPMorgan Chase, 277 Park Avenue (between 47th & 48th), Room 1701 (17th
floor)

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