Cultural variations in how consumers interact with healthcare websites

10 Jan 2008 - 11:00am
6 years ago
1 reply
741 reads
Dante Murphy
2006

Hello all-

My company is trying to convince a client that there is tangible value
in doing research on the differences in how consumers in different parts
of the world interact with healthcare-related websites. For example, in
the US consumers often question the trustworthiness of a manufacturer's
website about its own products, but may place a lot of trust in an open
forum of other patients and consumers who are not doctors and are not
required to validate their opinions and observations. Is this true in
other parts of the world?

The countries I am specifically targeting are:

Korea

Japan

Germany

Spain

Italy

France

If anyone has or knows of any published research, that would be
fantastic. Even anecdotal observations from the global IxDA community
are welcome.

Thanks in advance for your input.

Dante

Dante Murphy | Director of Information Architecture | D I G I T A S H E
A L T H

229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 |
USA

Email: dmurphy at digitashealth.com

www.digitashealth.com <http://www.digitashealth.com/>

Comments

10 Jan 2008 - 11:17am
Alexander Baxevanis
2007

One argument that you can use is that there are big differences in the
way healthcare is being dispensed between most of the countries that
you have mentioned, therefore a "user journey" related to same
healthcare issue may be quite different in of all these countries. It
may or may not include consulting a website, and if it does, it may be
for different reasons or at different stages of the journey.

If you take a look at:

http://en.wikipedia.org/wiki/Healthcare

you can probably substantiate this claim with some real-world examples.

Regards,
Alex

On Jan 10, 2008 4:00 PM, Dante Murphy <dmurphy at digitashealth.com> wrote:
> Hello all-
>
> My company is trying to convince a client that there is tangible value
> in doing research on the differences in how consumers in different parts
> of the world interact with healthcare-related websites. For example, in
> the US consumers often question the trustworthiness of a manufacturer's
> website about its own products, but may place a lot of trust in an open
> forum of other patients and consumers who are not doctors and are not
> required to validate their opinions and observations. Is this true in
> other parts of the world?
>
>
>
> The countries I am specifically targeting are:
>
> Korea
>
> Japan
>
> Germany
>
> Spain
>
> Italy
>
> France
>
>
>
> If anyone has or knows of any published research, that would be
> fantastic. Even anecdotal observations from the global IxDA community
> are welcome.
>
>
>
> Thanks in advance for your input.
>
>
>
> Dante
>
>
>
> Dante Murphy | Director of Information Architecture | D I G I T A S H E
> A L T H
>
> 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 |
> USA
>
> Email: dmurphy at digitashealth.com
>
> www.digitashealth.com <http://www.digitashealth.com/>
>
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