Extremely rapid usability testing

15 Dec 2007 - 5:07pm
6 years ago
1 reply
1282 reads
Pawson, Mark
2007

Hi all,
There was an earlier thread http://www.ixda.org/discuss.php?post=18865
on usability testing at conferences that I had posted to for my
particular challenge. First I would like to thank all those who
responded.
I turned this project into a grad paper in HCI readings at the U. of
Calgary, plus developed a successful methodology that allowed us to
usability test a new product at the PhotoPlus 2007 trade show in New
York. http://www.photoplusexpo.com/ppe/index.jsp
This show is huge in the Photographic Industry; 27,000 visitors attended
this year. Over 300 people stopped by our booth, and we ran usability
tests on 14 participants in a three day period.

All in all a great success and an excellent learning experience. One of
my biggest roadblocks in developing this methodology was that it was
clear that others have done usability testing at conferences, but NO ONE
is publishing their work on how they did it. So I literally created a
methodology based on a mish mash of HCI techniques after reading several
papers on time constrained HCI efforts. I have been encouraged by
several colleagues that real world methodologies like this need to get
published so the techniques can be used, critiqued, and improved. I
certainly would have appreciated a good dose of criticism when I was
developing this. Thus a New Year's resolution for me is to get this
published, hopefully Interactions magazine. Meanwhile, if any are
interested in a copy of the paper please email me off list.

Cheers and Merry Christmas
Mark

Comments

17 Dec 2007 - 10:40am
Trit Mulligan
2007

Hi Mark,
Thanks for sharing.

We just had our annual user conference and were able to take an online
concept of a Design Playground to brick and mortar. The Design
Playground at the conference allowed users to do Usability Testing on a
next generation product. It was an overwhelming success - there were
1000 attendees at the conference and we conducted 84 tests within a 3
day period. This was done with 4 workstations each running an
independent scenario. I have submitted a proposal to present at UPA to
discuss the success (still waiting to hear).

We have some lessons learned that but now they want this to be the
center of the Marketplace (bigger and better). The hardest part has
been compiling the results.

Maybe in my spare time over the holidays I will be able to share more
details in paper form....

www.playground.blackbaud.com

http://www.prweb.com/releases/Blackbaud/Conference_for_Nonprofits/prweb5
70326.htm

Have a wonderful holiday!

Trit Mulligan
Blackbaud

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
satupawson at xplornet.com
Sent: Saturday, December 15, 2007 5:07 PM
To: discuss at lists.interactiondesigners.com
Subject: [IxDA Discuss] Extremely rapid usability testing

Hi all,
There was an earlier thread http://www.ixda.org/discuss.php?post=18865
on usability testing at conferences that I had posted to for my
particular challenge. First I would like to thank all those who
responded.
I turned this project into a grad paper in HCI readings at the U. of
Calgary, plus developed a successful methodology that allowed us to
usability test a new product at the PhotoPlus 2007 trade show in New
York. http://www.photoplusexpo.com/ppe/index.jsp
This show is huge in the Photographic Industry; 27,000 visitors attended
this year. Over 300 people stopped by our booth, and we ran usability
tests on 14 participants in a three day period.

All in all a great success and an excellent learning experience. One of
my biggest roadblocks in developing this methodology was that it was
clear that others have done usability testing at conferences, but NO ONE
is publishing their work on how they did it. So I literally created a
methodology based on a mish mash of HCI techniques after reading several
papers on time constrained HCI efforts. I have been encouraged by
several colleagues that real world methodologies like this need to get
published so the techniques can be used, critiqued, and improved. I
certainly would have appreciated a good dose of criticism when I was
developing this. Thus a New Year's resolution for me is to get this
published, hopefully Interactions magazine. Meanwhile, if any are
interested in a copy of the paper please email me off list.

Cheers and Merry Christmas
Mark

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