People who really OUGHT to have done user testing

6 Nov 2007 - 6:57am
7 years ago
1 reply
648 reads
DrWex
2006

http://www.manchestereveningnews.co.uk/news/s/1022757_cool_cash_card_confusion
"A LOTTERY scratchcard has been withdrawn from sale by Camelot -
because players couldn't understand it."

It's mostly a story about confusing math and such, and I think the
writer is making the point that people don't get negative numbers.
But I can't help thinking "if they'd just run a few sample games with
random volunteers they'd've found that problem..."

--
--Alan Wexelblat

Comments

6 Nov 2007 - 8:50am
James Leslie
2007

My pet hate with design that has clearly had no user testing is the new
pedestrian crossing signals in the UK.

Jeremy Keith phrases it better than I can at
http://adactio.com/journal/1154/

Syndicate content Get the feed