10/16 Event: Eye-Tracking for Usability Testing [NYC-UPA]

14 Oct 2007 - 10:52pm
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NYC Usability Professionals Association presents:

*Eye-Tracking for Usability Testing*

Seeing what people do and hearing what they say is the heart of usability
research. But what's the brain doing? We used eye-tracking technology to
watch hundreds of people's eyes as they used the Web, doing a plethora of
different tasks and using different websites. Seeing exactly what the user
is looking at – and not looking at – is like getting to sneak into his brain
for a little while. Kara Pernice will discuss how she conducted this
research and present some of the findings from it. She is the co-author with
Jakob Nielsen of the upcoming book, Eyetracking Web Usability.

*Speaker*: Kara Pernice, Director of
Nielsen Norman Group <http://www.nngroup.com/>

*Date:* This Tuesday, Oct 16, 2007

*Registration*: 6:00pm (refreshments served)

*Please arrive by 6 or 6:15 to allow time to get
through security*.

*Photo ID required by security to enter building. It
must match the name on the registration list.*

*Presentation*: 6:30pm to 8:00pm (includes Q&A)

*Networking*: 8:00pm to 8:30pm

Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)

*Location*: *Please note this is a new location. *

* *JPMorgan Chase, 1 Chase Manhattan Plaza (Pine &
Nassau), 28th Floor, New York, NY 10005

*Cost: *NYC-UPA members: $10

Non-members: $20

Non-members with 1 year membership: $25

Full-time students: $5 (students please provide
valid ID)


Please purchase a guaranteed ticket at the event
registration site: http://nycupa20071016.eventbrite.com

Prepayment is refundable until noon Oct 18, 2007
(two days after event) by sending a request to RSVP at nycupa.org.

In addition, your ticket is transferable on or
before Oct 15, 2007 by sending a request to RSVP at nycupa.org. You must notify
us, and get a confirmation, of this transfer or it will not be valid.

No NYC-UPA memberships will be sold at the door but
they can be purchased on the event registration Web site.

Seats are limited and reservations are first come,
first served. We advise you to register early as previous events have sold
out and we had to turn people away.

*About the speaker*:
Pernice heads the NN/g's East Coast operations. She has more than 14 years
of experience in evaluating usability in the areas of collaboration,
document management, graphics and multimedia, database design, and handheld

More recently, she has studied more consumer-oriented products such as
digital cameras, cell phones, and cappuccino makers. She has also been a
user interaction designer for products ranging from Web calendar
applications, to dictation devices for radiologists, to server monitoring

Before joining NN/g she established successful programs at Lotus
Development, Iris Associates (an IBM subsidiary), and Interleaf. Pernice has
been involved in planning and designing state-of-the-art usability labs and
has conducted hundreds of lab studies;, many remote studies, field studies,
and surveys. She may be best known for practicing and championing the use of
video in usability, as a tool for analyzing, presenting, and teaching.

Pernice chaired the Usability Professionals' Association 2000 and 2001
conferences, and served as 2002 conference advisor. She holds an M.B.A. from
Northeastern University and a B.A. from Simmons College.

For more information and to purchase a ticket, visit the Web site:


*Our Mission*

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
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