effect of color on Web sites

At 12:26 PM -0700 9/14/07, oliver green wrote:
>*"Color is one of the most important non-verbal forms of communication.
>Appropriate use of color greatly impacts user experience" [world usability
>day]
>
>Can someone please point me to research done **to understand color
>associations for different kinds of e-commerce websites? e.g. selling
>clothing, shoes, furniture, beauty products. Or effect of color on websites
>designed specifically for a demographic group - sport fans, women etc?

See the book:
Pantone Guide to Communicating with Color
by Leatrice Eiseman
Grafix Press
ISBN: 0-9666383-2-8
--

======================================================================
Bill Fernandez * User Interface Architect * Bill Fernandez Design

(505) 346-3080 * bf_list1 AT billfernandez DOT com *
http://billfernandez.com
======================================================================

I'd recommend getting a subscription to the ACM digital library and to
Psychology Today. I had to do a lot of research on the impact of color on
websites in my human factors graduate program, and those two sources were
extremely helpful. I was able to complete the whole program without setting
foot in a library thanks to the extensive research articles in these
databases.

Good luck!

Courtney Jordan

2007/9/14, Trevor G <trevvg at hotmail.com>:
>
> There's a book that I read as part of my graduate research on design and
> emotion that had great examples of how color arouses attention and
> influences us in ways that are not immediately so obvious. It's a broad
> overview with references to studies included. But the ideas can be applied
> equally to websites.
>
> Here's a link:
>
> http://www.amazon.com/Color-Influence-Kenneth-R-Fehrman/dp/0130358592
>
> Trevor van Gorp
> http://www.affectivedesign.org
>
>
>
>
>
>
>
>
> >From: "oliver green" <oliverhci at gmail.com>
> >To: discuss at lists.interactiondesigners.com
> >Subject: [IxDA Discuss] effect of color on Web sites
> >Date: Fri, 14 Sep 2007 12:26:24 -0700
> >
> >*"Color is one of the most important non-verbal forms of communication.
> >Appropriate use of color greatly impacts user experience" [world
> usability
> >day]
> >
> >Can someone please point me to research done **to understand color
> >associations for different kinds of e-commerce websites? e.g. selling
> >clothing, shoes, furniture, beauty products. Or effect of color on
> websites
> >designed specifically for a demographic group - sport fans, women etc?
> >
> >Thanks,
> >Oliver
> >*
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