"Today more companies are welcoming designers to the executive level.
"There's been a big change in the number of VPs of design compared
with just three years ago," says Peter Lawrence, director of the
Boston-based Corporate Design Foundation. IBM (IBM), Hewlett-Packard
(HPQ), and Johnson & Johnson (JNJ) have all appointed vice-presidents
of design in the past couple of years; Nike (NKE), Apple (AAPL), and
other design-savvy companies have recognized design at the executive
level for much longer."