Serendipity and Design (Was Art or (Rocket) Science)
24 Aug 2007 - 5:41pm
7 years ago
On Aug 24, 2007, at 5:07 PM, David Malouf wrote:
> Design is emotional and irrational and guided by gut.
I don't necessarily believe that "Design is emotional and irrational
and guided by gut." But, this does bring up an interesting point or
question: How much of design is serendipitous?
For instance, I was just working on a visual treatment for a website
for a pro-bono client (i get to have some fun instead of the hired
graphic designer gun), and while messing around with a potential
photo for the banner, I hit the watercolor filter and without any
tweaking it picked up hints of the clients main logo color: purple.
I didn't intend for his to happen it just did. Everything else fell
right into place after that.
How much of what we do is guided by chance? You just bump into the
perfect solution. Does your internal design process allow for that
type of discovery? Is this why we should try to sketch and iterate?
Or create prototypes?
Maybe this is what Dave means by irrational? Design just happens?