Personas and Mental Models (was DDD conflictswith Cooper GDD)

8 Aug 2007 - 4:09pm
601 reads
Kim Goodwin
2004

Personas, by definition, are focused on a single problem domain--that
specificity is what makes them work. Whether they'd work in your
situation depends on what you mean by "general behavior and
preferences," and on what you're hoping to accomplish. For example, if
you're trying to design a new handheld device optimized for Web use,
then the personas that come out of your research would certainly
describe behavior across multiple sites and activities, from ordering a
book to reading the news to engaging in social activities. (Of course,
you'd be using your personas to *describe* the results of your research,
rather than to conduct it).

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Sabahat
Sent: Tuesday, August 07, 2007 10:17 PM
To: discuss at lists.interactiondesigners.com
Subject: Re: [IxDA Discuss] Personas and Mental Models (was DDD
conflictswith Cooper GDD)

Can we use personas to conduct research on general users preference
for any language over the web. I have been following the articles
about personas development but most of them focus on personas for a
single website, or system. But can we implement this methodology in
identifying general web users behavior and preferences?

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Posted from the new ixda.org
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